A press kit is a crucial print item that businesses and agencies should always have handy. With mass media an integral part of our new digital society's foundations, it is important to always have a tool to manage how you interact with this large institution. With this, we enter the concept of the press kit and booklet printing. Be it professional or cheap booklet printing, booklets have always been attached to press kits as a small and handy...more
Are you tired of the old school network marketing techniques? You know the 3 foot rule, hanging flyers, bugging your family and friends, and holding hotel meetings.I know that when I first joined my first network marketing company, I was told to use these same techniques. I was told to make a list of 100 people that I knew and basically call every one of them to ask and see if they would be interested in making some extra money.I was only faced...more
Brochure printing is not only for professionals. With digital technology, printing brochures are now as accessible for small businesses, projects and even students along with the typical big business ventures. It is easy to make your brochure printing designs look professional and good even though you are not. It is very simple and easy to do. Here are a few tips.Use a Template:The easiest way to make your brochure look professional is for you to use a brochure template. There are a lot of professional looking and well designed brochure templates out there that you can use for your color brochures. Most can usually obtain for free especially if you search for them over the Internet. It is as simple as looking for the professional looking design that you want, and then downloading it to your computer. You only have to edit the template a bit so that you can customize the design for your own brochure content.Be wary though of the file format of the template, and make sure that you can open it once you download it. Your best bet would be the typical image formats, JPG, BMP, GIF and PNG. Since almost any kind of desktop publishing software can use them. Of course for more professional...more
Effective advertising on the web requires taking advertising out of the so called traditional box and creating something truly effective that can produce results. The new and unique attracts attention and that is what video advertising is all about.Marketing on the web requires the same strategic thinking as marketing in all of the other arenas of...more
We often see them on our way to work, to the mall or park but more often than not, we pay very little attention to them. Well, they seem mostly irrelevant unless we need to know where we are headed. In this aspect, street signs are quite a useful lot and it seems like they have been in existence since time immemorial. Amid the plethora of street...more
Finding an advertising agency can be an overwhelming task, especially if your company is facing several deadlines or a sales shortage. However, the following questions can help narrow down the search and find the right partner for you. 1. What is more important: creativity or short-term market share results?Either way, it is the ad agency's job to plan and create an ad campaign. This is when the brainstorming and planning begins, while keeping in mind the clients' goals. It is the ad agency's responsibility to push sales of products, services, or introduce new products into the market. It is important the chosen campaign reiterates the company's brand benefits. Your new ad agency should attract new customers and keep in touch with old ones; this includes creating interesting slogans, attractive jingles, and attention grabbing body copy for ads.Businesses should not be based solely on creativity, so be sure to ask about their marketing and promotional skills, among other things. 2. Do we need to find an agency with a media buying capability or will we handle that separately?If you are looking for a company with media buying capability, check into their formula for doing so. How do...more
Business Cards and the Home Business EquationWhether you are an event planner, a restaurant owner, or a freelance writer, owning a business card is a must to define your explicit brand value. The visual imagery on your business card is a great way of...more
Marketing with information is nothing new. If you are a business owner or a professional sales agent, you might have used this promotional strategy one time or another. In fact, you know and understand very well that selling your products and...more
This phrase isn't new. It applies to all industries including Digital Signage. When looking for a Digital Signage solution for a business, many users don't know where to begin looking. You can't find Digital Signage in the phonebook, so many people...more
The continual talk of 'tough times', 'economic hardship', and a 'global recession' is causing many business leaders to be fearful of what lies ahead. One thing that is clear is that we are now living in 'uncertain times' and this is requiring...more
The best mailing list a business has is the customer list. An earlier article covers the benefits of mailing to this list. So now you have mailed to your customer list and set up a regular schedule of mailings for the future. You have done sufficient...more
Everyone seems to be looking for fast, inexpensive, quality video marketing. According to Dr. Silvia Pfeiffer, Vquence's CEO and former CSIRO research scientist: "A video is 50 times more likely to rank on the first page of Google search results than...more