In this piece we will attempt to offer some insights into what makes for a successful pharma social media campaignFirst, a bit of background Drug marketers are fervently grasping the importance of pharma social media programs as such programs can greatly expand the reach of their marketing budgets when measured against what traditional media costs. However, these companies understand that pharma social media efforts should be integrated into...more
Social Media today has considerably evolved and brought along with it many marketing theories and technologies. Social Media Marketing encompasses a lot of primary and secondary functions of an organization without much hassle and given its wide diameter & reach, more and more brands are engaging in this medium. Vizz Media, a leading Social Media Agency located in New Delhi India notices some of the ongoing social media trends as...more
Attorneys have been among the last groups to board the social media bandwagon by engaging in law firm social media practices. Naturally, many ask about how to measure the effectiveness of their law firm social media outreach efforts Of course, the often cited quote by retailer John Wanamaker on advertising may apply: Half my advertising budget is wasted. The problem is I dont which halfLike advertising and public relations, law firm social media programs should be looked upon as having a cumulative effect. In other words, your law firm social media efforts should be part of an arsenal of business-building techniques which include public relations traditional media relations and, where appropriate, advertising.What yardsticks should you use in undertaking a law firm social media program? Lets look at a few:- Reach. How many people (prospects) am I reaching? If blogging is part of your law firm social media activities, you can easily see people posting comments to your blog and, perhaps, tweeting it out A quick check to their followers should give you a rough idea as to reach (remember not everybody is going to read everything, which is why this is a rough estimate).- Clicks. Most...more
It is always very difficult to wait for the vacation to take place when the moment for annual vacation has not showed up. But now you've got the required time for exciting things as your vacation is ultimately here. Having some time for woodwork plan is a pretty decent thing on a holiday whilst you have no moment for when you're working.When you're...more
If you are passionate about making a difference to the millions of poor and underprivileged people residing in India, you can use the social media to promote your favorite charitable cause, without spending any time in campaigning and volunteering. However, you cannot raise funds to promote charity in India simply by creating profiles on popular...more
So youve got the Social Media basics down and youre following and engaging with relevant media and influencer. Maybe you have even developed a few social media marketing campaignsfor your company or clients. Are you really sure you have understood Social Media properly? Make sure to avoid the following three major pitfalls.Social media is stethoscope, not a megaphoneSocial media gives businesses the ability to listen to the pulse of the industry, but many marketers consistently try to turn this stethoscope into a megaphone. They start shouting at their audience without listening to them. By listening, conversing and sharing, businesses can better understand their customers, gather feedback and engage with the masses in a more personal way. The emphasis should be on adding value and the first step is listening. Social media diverge from advertising because they're less about sales pitches than about sparking conversations which help them enter deeper into the motivations of customers.Content is not always kingContent is king is a very common phrase used in marketing. While content is important, it isnt nearly as important as context. Even the best content will fall on deaf ears if...more
Linear Tape Open is Ultrium based technology data storage tape format, developed in mid 90s by big three computing giants IBM, HP and Seagate (Quantum). LTO is basically a magnetic tape format which able to hold more capacity than other magnetic tape...more
Social media is the current 'must have' tool, whether you're communicating with family and friends, promoting your business, or taking networking to an online platform, and its reach is growing by the minute. Social media websites like LinkedIn,...more
When it comes to media player, you should not miss VLC media player. As a great alternative to Windows Media Player, iTunes, and RealPlayer, VLC media player is often highly recommended by many users as one of the must-have tools for your computer....more
Being an avid social media user and an iPhone lover, it's only natural that I went to the app store to get the new Google+ app once it became available. I didn't dive into it much right away but I had fired it up a couple times to see recent...more
Hi! I'm Dr. Barry Lycka, cosmetic dermatologist, and I am writing today about the role of the media and cosmetic surgery. By the media, we talk about the press, the people that get the stories out there. Now, the press is good and bad. There are good...more
ROCKFORD, IL-Dr. James Stovall, cosmetic dentist in Rockford, is excited that his practice is utilizing social media to increase their online presence. He hopes the practice's Facebook page and Twitter account make it easier for patients to interact...more