You really never know when negative consumer generated media is going to be splashed across the web. A classic example of this phenomenon was the YouTube video titled, United Breaks Guitars. Generated by a disgruntled passenger that had a guitar damaged by United Airlines, the video received millions of views, spawned a cottage industry, and resulted in a sequel that was choreographed and professionally produced. Unfortunately for United, a late...more
Staying on top of what is being said about your company online is now a necessity requiring some monitoring and proactive measures. A great way to get started is to Google the name of your business to see what is out there on page one. What youll see is pretty much what others are going to see when they type in the name of your business. This may occur for a variety of reasons including trying to find your location, checking for reviews, or to...more
While the primary objective of a reputation management campaign is the removal of negative content from the front pages of the search engines, the effort can also fortify the branding effort, announce new products, and/or serve other marketing purposes. Unfortunately, the content aimed at replacing the negative articles, posts, etc. is often used simply as a placeholder to occupy space on the front pages of the search engines.Considering that a reputation management campaign is much like a comprehensive SEO campaign, creating content that serves both reputation management and SEO purposes can succeed on both sides. The web never forgets, and while thats not great where negative content is concerned, the web will provide opportunities for marketing content to be seen for a long time as well. A reputation management campaign, which typically requires more of all types of content, provides an opportunity for companies to highlight numerous positive aspects about the company that might be overlooked in a standard SEO campaign. Additional opportunities include the ability to go into greater detail on complex products as well as using the content as a platform for establishing...more
There is nothing like a good night of sleep, and that doesn't mean you are lazy or slacking off, it just means you are giving your body a chance to recuperate from a hard day of work and are giving it a chance to recover. You can exercise all day at the gym, eat all the right foods, and do everything else that keeps you healthy, but there is...more
Tightened company budgets and a growing number of reputation management firms chasing business has increased the use of competing on fees as the main selling point for a reputation management campaign.The pitch runs along the line of how similar reputation management campaigns are to SEO campaigns and that the costs should be commensurate as well....more
As the Internet has changed the media, business and culture, people are still adjusting to its impact. From the way people buy Christmas gifts to how business pay bills, the Internet has brought a number of radical alterations. However, while many of these changes have been positive, some have been extremely negative. Some of these negative changes have required certain defensive tactics such as reputation management. Reputation management is required when someone, or multiple people, are producing (or have produced) negative comments about you on the Internet. Online reputation management, or ORM, allows you to research and analyze a persons reputation across all types of online media. This new industry has become a necessity in that businesses and individuals are confronting the fact that there is an overwhelming amount of information on the Internet. Search engines such as Google and Yahoo become doorways for people to hear all sorts of rumors about you, or for individuals to see forums where anonymous individuals bash others. Reputation management can help you in the long term, and a consistent focus on keeping an eye on your reputation is always a good thing. If youre a...more
Bokashi composting is a technique of swiftly decomposing organic waste. Unlike standard composting, a Bokashi system makes use of Effective Microorganisms (EM) that are added to the organic leftovers being stored inside a Bokashi bucket.The Bokashi...more
No one likes pain and for those who are in a serious health crisis it is important to know that there are pain management options available. While they are not always good for the body if you or a loved one are in severe pain with a serious, life...more
Starting a New Church can be a daunting event for those that are not sure what is needed and troublesome for those that do. There are companies that will help you and there are many documents available (found on the internet and in bookstores) on...more
In the year 1840 the British public first started to utilize postal stamps to ship mail and the Penny Black postage stamp became a well recognised face. Before the stamp was placed into service any kind of mail payments ended up paid for by the...more
Locating a vending machine is never an easy task. Others might think that identifying and getting that location is quite simple, find a location that has high foot traffic and ask the business owner or manager who owns that location to allow the...more
Are you a florist that is new to the industry? How to run a flower shop the right way can be very challenging. There are times when you lose income because the flowers wither earlier than expected. Following a few steps on the best way to treat cut...more