Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed. But that takes a very special plan, one that delivers results far beyond simple publicity placements. I'm talking about a blueprint, say, like this one that...more
In today’s unpredictable global economy, you obviously never know what is going to happen next. Uncertainties and concerns regarding the Iraqi threat, North Korean crisis, and hidden terrorist cells and networks continue to loom in the back of the minds of consumers. Moreover, the stock markets and industries around the world.Price inflation is another major concern for everyone. The latest Consumer Price Index (CPI) number released by the...more
Want to increase sales within your company? It's not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downturn these past two years, your company does not have to be. What follows are three simple steps to increase sales, no matter the economic conditions. 1. Simplify your advertisingConsumers today are inundated daily with advertising campaigns and solicitations. Frankly, most of these advertising campaigns are not worth the money spent on them. Why? Because they continue to use the same methods as their competitors (direct-mail, billboards, internet advertising, television advertising, and radio advertising) and in the same manner. What has resulted is a society immune to "pitches", "angles", and "tricks" that get them to become consumers of your products. Some tips to simplifying your advertising: Avoid cliches. Most are overused anyway. Be better, not best. Most products are pitched as "the best" of their kind. Consumers don't always need the best, however. They just need products that are better than most. Less is more. Don't allow your message to become lost in the tidal wave of stimuli thrown at consumers. Shorter,...more
A no income verification home equity loan is a second mortgage loan that does not require you to provide income documentation to qualify for the loan. This type of loan is great for homeowners who need a home equity loan but have hard to document income.The majority of borrowers with hard to document income are either self-employed or commission...more
It's no secret that many people who attend seminars, workshops and conferences have great difficulty in implementing the ideas.They get all hyped up and excited on the actual day, write a book full of notes and proclaim to everyone in earshot that "this is it! I have found the magic pill that will transform my work and my life."I know how...more
Do you remember the last time you went into a shop and the person 'serving' raced over to you, greeted you with a lovely smile, heaps of enthusiasm and said, "Welcome to our store, what can I help you with today?" And then listened attentively to what you had to say?Doesn't happen very often does it? In fact, while I was writing this, I couldn't recall when I had experienced it. I'm sure I must have yet it would have been so long ago, I can't remember.Let me tell you what happened this week I belong to a well-known trade exchange which I have found very useful for my business. I wanted to purchase a suitcase from a particular store which usually takes trade dollars. From time-time the store will limit the use of trade dollars if they have reached their maximum for the month. Anyhow I quickly discovered this wasn't going to be my lucky day.I walked in and the assistant who was sitting down behind the counter (and remained there), didn't smile. She barely acknowledged me with what looked like a scowl. I had interrupted her reading time. (She was so busy, there was no-one in the store). I then politely (yes I can be polite sometimes) asked her if they were accepting trade dollars as...more
What would happen if the personal assistants in your organisation were away for a week? How would it affect the running of your business or department? How would it affect you personally?If you are fortunate to have a personal assistant whom you...more
Most people have no idea where their money goes. They earn it and they spend it.That's fine if you want to live from week to week and are not concerned about your financial future. However if you want to increase your wealth and have more options,...more
Running a business or department can often stretch you to the limit.To be effective at doing what you do best, it's imperative to look at what tasks you can either delegate or outsource.DelegatingThis is an interesting word. For some people it means...more
Work addiction is very common in our society today, yet it is not one that is not highly recognised.An interesting article in the March edition of The Success Report published by Success Technologies stated:"Of all the addictions receiving attention...more
Do you realise that if you're green you're growing and if you're ripe you're rotten? So says Winston Marsh, Business Marketing Guru in his recent newsletter.Here's and excerpt from it ..."Over the last week or so I have been presenting a series of...more
Working from home can be a most effective way to be more productive! Today's open plan offices stop many people from getting their work done. The constant noise, phones ringing and colleagues interrupting can drive anyone to distraction!Many people...more