One of the best projects to undertake as an online marketer is to master the art of generating sales from your warm market contacts. A warm market is simply people who have already been exposed to your business and marketing plan. It can be described as "breaking the ice" with your potential customers. The best way to generate a warm market is with lead generation marketing tools. A marketing tool is a tool that people use to create what we call...more
Never a 2nd chance to make a 1st impression, or so the saying goes. We all know that when someone is introduced into your work environment for the first time, their peers size them up immediately. How they are dressed, how they talk, and how they set up their workspace. Especially in large companies, where there is constant personnel movement, keeping up your appearance is a full time task. In smaller companies, how you compose yourself from Day...more
Every year, thousands of business owners and financial managers are faced with the task of obtaining attractive financing for equipment their firms want to acquire. Snaring the best leasing arrangement requires only a bit of planning and a smidgeon of finesse. You can save time, land a better lease deal and make the leasing experience less of a conundrum by considering several important factors. Plan AheadBefore seeking lease proposals, invest a little time in planning and preparing. Establish priorities by considering the relative importance of such factors as lease pricing, balance sheet considerations, ongoing leasing needs and the necessity of the prospective lessor to have specialized equipment/industry knowledge. If the transaction is relatively insignificant in the overall scheme of things, a truncated planning process might be in order. If not, allow enough time to: 1) identify and pre-qualify lessors, 2) review and select a lease proposal, 3) allow selected lessor to conduct due diligence and get credit approval, and 4) to complete lease documentation.Assemble an information package for prospective lessors that anticipates what they will want to know before submitting a...more
In 2003, venture capitalists and investors dispense over $18 billion to promising young US companies, according to VentureOne and Ernst & Young Quarterly Venture Capital Report. Less documented and reported is venture leasing's activity and volume. This form of equipment financing contributed greatly to the growth of US start-ups. Yearly, specialty...more
You've spent several months, perhaps years, putting everything you have into building a thriving, high-demand online business and now you have decided to sell your baby. Thousands of businesses change hands everyday, oddly enough the channels you can use to get maximum price and exposure for your online business are extremely limited. You have a...more
Talk about a controversial topic!The recent debates were something else.The interesting thing is this, if you're like me, you'd probably already decided who you were gonna vote for, long before election day ever came.And then, as you watched the debates, the guy who ain't gettin your vote tended to get you a little riled up.Yesterday afternoon I was reading an article that really got me going.Try as I might, I couldn't figure out where in the heck this guy was coming from, so I'll let you draw your own conclusions.Here's the content I'm referring to, in his own words.= = = There is no need for my readers to get more out of life by doing less.To start with, this is a ridiculous concept. We all know that the more you put into anything, the more you get out of it. For instance, if Bridget Jones had not put that blue string in the pot, all she would have had was soup.I say, cram your agenda. Cram. Cram. Cram. Put as much as you can into life, so you can gets lots out of it. Never mind wasting your time eating, sleeping or showering...OK, maybe showering, but get as much done as you can today. You would not want to die with windows unwashed now, would you?= = = Now I don't know...more
Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research...more
How many times have you heard: "You've got to drop your price by 10% or we will have no choice but to go with your competition." "You will have to make an exception to your policy if you want our business." "I know that you have good quality and...more
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic...more
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use the fundamental premise of public relations to produce external...more
It sounds simple- right? You are where you THINK you are! And it is simple but do we practice it? Of course we are where we think we are! The question is where do YOU think you are? It's a principle I talk about all the time. Everything we do, we...more
One of the first great things I learned when starting my business, is that there are two ways of thinking. You can believe that there is more than enough business to go around or you can have the scarcity mentality. Either way you believe you are...more