"diversion", "keep Within The Outside" Multiple "differentiation" Strategy

Although work is well known after the NBA, but the International Olympic journey far before this

. As early as 1993, "Olympic" trademark to another in 68 countries and regions registered for its plan to lay the foundation for global brands. Specific strategic implementation, Zhi-Hua Xu is taking a "diversion", "keep within the outside" multiple "differentiation" strategy. The first is the operation of the international market, although present, either as sole official NBA marketing partner in China, or the FIBA (International Basketball Federation Council) Asian regional strategic partners, the international promotion of the Olympic is taking the high road, but "ulterior motives", in accordance with the idea of Zhi-Hua Xu, at the Olympic throughout Europe, America, Asia, Africa, Australia, sales of the five continents, the Nike Air Max brand operating system, Asia, Africa market is concentrated in developing countries such reclamation of mining the true depth of focus. Started focusing on developed countries to promote brand awareness, and promote the expansion of domestic and developing country markets; and generate profits in the international market before the domestic market, especially the second and third tier cities in profits, will become the Olympic global brand promotion, "blood bank" .

Asian Wholesale Ray Ban Sunglasses Marketing admirably confirmed Xu Zhihua this idea. Guangzhou Asian Games, the Olympic Movement with a total of six countries reached a delegation of cooperation, including the Iraqi Olympic delegation, the Lebanese Olympic delegation, Tajikistan Olympic delegation, the Palestinian delegation and the Iranian National Olympic Basketball, Jierjisi Stan national associations. Consolidation of the Middle East market, expanding West Asia, Central Asia, the goal is self-evident, but its overseas marketing layout "coincide." In this regard, Chairman Xu Jingnan admitted: "Pick the current in the Middle East, Western Asia and other regions of the ongoing extension agents, local market demand is very conducive to the development of sports brands, international competitions, Olympic will continue to use resources, leveraging these markets development. By the sponsorship of international sporting events, the Olympic brand awareness can be established overseas, both to stimulate the potential consumer, but also can inspire the confidence of the local dealer. "

by: slary

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