"encircling The Cities", To Today's "urban Battle"

For the domestic market, from the initial "encircling the cities"

, to today's "urban battle", the Olympic same markets and strategies. In fact, this is the path of most domestic brands the same: in the early development of the brand, the face of competitive first-tier cities, at the initial stage of the domestic brands can only take a detour to secondary and tertiary cities as their main battlefield. Regardless of price or product to Jinjiang, represented by the domestic sports brands with consumers in these regions. The strategic layout, so that domestic sports Air Max 2009 brand in the second and third tier cities in the first foothold. Even if the decline in global consumption during the financial crisis, but also maintained a high growth momentum.

But the first-tier cities, "voice" of the missing but it is also seeking greater development of the local brand into a embarrassing situation, especially for international development is seeking first-line brand, complete the listing and financing , the operation of competitive access to capital, the urgent need to open the first-tier cities market. Zhi-Hua Xu diversification strategy chosen to start this urban battle. This year in September, formally signed Olympic WTA (Women's Professional Network International Union), to enter the tennis field. By Zhi-Hua Xu's estimates, there are at least 1.3 billion Chinese people interested in tennis, in which 500 million fans regularly playing tennis, and that the vast majority of people living in first-tier cities in China. This time cut into the tennis Air Max 90 market, on the one hand to maintain the second and third tier market, while easy to implement in the field to enhance the brand through the city's expansion.

Differentiated Wholesale Oakley Sunglasses brand marketing, so that subsequent Peak harvest sales growth and value enhancement: the recently announced 2011 Olympic first and second quarter of the amount of orders over the same period in 2010 increased by 25% and 24%, 2010 also compared with third quarter sales increased 13% over the same period last year. As Zhi-Hua Xu said, "Not everyone is suited to drive Mercedes Benz, BMW, Pick need to do is to provide the general public, as Toyota did for the sports product." Perhaps this is basketball, "specialized households" advantage.

by: slary

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