Moving Past the Profile - 5 Easy Ways to Drive Traffic to Your Website With Social Media You've made a profile on LinkedIn and Facebook, and you've connected, or 'friended' some colleagues. You've made a few posts about 'what you are doing right now', and read a few friends' comments. Now what? Is that it? Will any of this effort result in traffic to your website, where you are poised to win new business?Fear not - you are on your way. You...more
The Social Media Mullet According to Wikipedia, a mullet is a unisex hair style that is short in the front and long in the back. The mullet began making appearances in the popular media in the 1960s and 1970s but did not catch on with the masses until the early 1980s.Business professionals, entrepreneurs, and job seekers can learn from those that sport this fashionable cut when managing their online brand. A popular saying when describing...more
Social Media As a Promotion Tool One of the most important roles any business owner undertakes when marketing their business is communication.It is an essential task in any business marketing strategy to communicate with customers, potential customers, suppliers, competitors and the list goes on. Many businesses use advertising, newsletters, brochures, phone and email to communicate with their audiences, but social media is a very effective method to keep building those relationships.There are a myriad of social media platforms to use, such as Facebook, Twitter, LinkedIn, YouTube, Flickr or online communities like Ning. It would be impossible to keep a viable online presence at every available social networking site, so just choose a few that you know the people you need to communicate with use. For me that is Twitter and Facebook.Through these online platforms you can build a social media strategy to boost your business. Just think about the possibilities - millions of people use social media every day, and more and more are joining up. These are your potential customers and their numbers are swelling are incredible rates.So how do you find these potential customers and...more
Social Media Tips - How Authors Can Increase Book Sales and Speaking Engagements I am dipping my toe into the social networking world as I attempt to broaden my reach. My books have not sold well over traditional marketing streams, but have enjoyed ever increasing sales through social media sites. Despite being a business consultant who...more
A Christian's Guide to Social Media Interactions Social Media DOs and DON'TsI'm so glad to see that so many people are using technology as a mission/ministry tool. Sometimes when I log in to Facebook or Twitter the inspirational quotes, scriptures, or other updates are exactly what my soul needs at that moment. At times, it's as if God...more
Social Advertising: Selling On Social Media… With Free Content You may have heard before that you want to use your social advertising platforms as an avenue to demonstrate your expertise, and give your customers an incentive to buy from you. It's important that you are growing relationships with people, and nothing will hurt you more in the long run than having your social networking sites look like long sales letters. But I have a confession to make...You do want to give away free content, BUT you want to make sure it's always content that is giving people the idea that they need your product or service. Let me explain to you the underlying principles to this, you'll want to do what I call, the Four Sparks:* Spark their Attention - Figure out what your client desires, and then give that to them in free content. * Spark their Interest - that means being relevant to your niche, and interesting your client in the types of services you offer. * Spark their Desire - Using the same rules as getting their attention, your content should be painting a picture of what life is like when the desire for what you offer (your product or service) fills a need in their life. * Spark...more
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Social media is digital media use for social interaction, using highly accessible and scalable publishing techniques. Social media tools web-based technologies to communicate within interactive dialogues with others. Social media tools are Web 2.0...more
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If you have ever tried to make money on the internet, you are probably familiar with the concept of affiliate marketing. One branch of affiliate marketing is CPA offers. For this type of affiliate offer, you get paid a specific amount of money...more
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You may already be blogging, tweeting and facebook-ing. But how much of an effect are you having? One way you can track this is to simply keep tabs on your bottom line and correlate that with changes in your social media strategy. If you are simply...more