Date : 20 October 2010Venue : Hotel Orchid, Mumbai, IndiaSocial Media Marketing - One of the most powerful ways for building brands and marketing products & services in current media landscape. Companies can be ensured of a greater presence and increased popularity of their brand apart from getting an opportunity to promote their services or products to a vast base of potential customers with minimum cost in the quickest possible time. This can...more
Hispanics, African Americans, Asians and Native Americans now constitute more than one-third of the U.S. population. By 2042, they are projected to make up nearly one-half of all Americans. Given these rapidly changing demographics—and consequently, the rapidly changing U.S. marketplace—many organizations are recognizing that workplace diversity is a business necessity. Creating and promoting a diverse workforce is...more
Have you ever been invited to a birthday party where there was no picture taking? Something is by all odds wrong with the affair; you might think, and many people will agree. Pictures put the icing on the cake of every family gathering and significant affairs.Now, expand this into a larger setting and think of an organised event, say, a bridal expo held at a 15,000-seating capacity convention center. The event organisers did a fantastic job from A-Z, but minus an event photographer to take pictures, then it is as though this event did not happen at all!Ideally, you cannot sacrifice any single item at an event. But if you must choose, then it will be so wise for you to not omit an accomplished event photographer. This person can whip marvelous things into the pictures even from the most uneventful events. You can have a little budget event come along big time through the photographs. And normally these pictures can go far places particularly in today's multimedia world.These days, an event photographer can even magnify the excitement over an event while it is happening and just briefly after, just when the event organisers desire the memory of the event to imprint upon the people's...more
Most companies recognize the importance of keeping up with the latest current trends. If a company waits too long to get on board, it might miss the bus and be left behind. Attempting to catch up after the bus has left can be very hard and very expensive for a company to accomplish. One way that companies can remain on track is to consider using...more
Today, with the market full of various brands of nutrition supplements, it has become very difficult to decide which one is best for you. It is very important to choose the right dietary supplement that suits your circumstances and your lifestyle. It also depends on the person and the diet that he takes daily. The dosage and the quality also vary...more
Have you ever wondered what your clients are saying about your business? Would you love a direct line into your clients' minds; to know what they really want and what they're willing to buy?Social media is a place where you can really get into the mind of your buyer. You can dialogue with your clients and listen to what they are saying - not only to you, but to each other. It's the perfect place for you to find out what your clients REALLY want. And when you discover that, you can go to it – providing it to them!Here's my four step formula for using social media to "get into the mind" of your prospect…1. Identify "Hot Topics" By listening and engaging in social media conversations, you will quickly identify the "hot topics".The key here is to listen and learn. What are your prospects asking? What do they need help with? What topics are the most popular?2. Respond to Demand Once you have the "hot topics" in mind, it's time to showcase how you can help your prospects. Use these hot topics to create the content for your blog and social media updates. Give your prospects the answers they're looking for. Position yourself as someone who is...more
If pursuing alternative marketing techniques holds any interest for you, you will doubtless already know of campaigns or products that seemingly ‘went viral' entirely on their own. Hotmail, Apple and, lately, Old Spice are prime...more
At the start of the year we recorded significant growth in the number of clients requesting PR professionals with experience of social media channels, such as Twitter, Facebook, YouTube and blogging, yet only 6% of PR candidates had the relevant...more
In card games, the hierarchy goes something like this: Two Pairs beats a pair. 3 of a kind beats 2 Pairs. A Straight beats 3 of a kind. A Flush beats a Straight. A Full House beats a Flush. 4 of a Kind beats a Full House. A Straight...more
Until now, scholars interested in the geography of religion have had only a few broad surveys available. Pierre Deffontaines' (1948) text remains untranslated from its original French. David Sopher's (1967) and Chris Park's (1994)...more
The grocery stores in your place often give us an preference of picking between plastic (PE) and paper bag for your shopping purpose. Lots of shops do not even have any alternative, but sell plastic bags only. But, do you know all plastic and paper...more
Competition has increased in every aspect of marketing and business, so companies have to resort to newer and technologically advanced ways of promote their products or services through best possible medium. World Wide Web gives the opportunity to do...more