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Generate Qualified Sales Leads In 6 Simple Steps Generating leads is a smart way to support your sales staff and make their efforts more efficient. A good lead generation program can lower your sales costs and raise your sales revenue.Here are the basics of making lead generation work for your company:1. Offer something free. This is the key to any successful lead generation program. Whether you use direct mail, print ads, radio, television, or other media, you must offer something free to get prospects to raise their hands and say, "I'm interested in this." You can offer just about anything: free booklet, free gift, free survey, free sample, free catalog, free inspection, free consultation, or anything else that's related to your product or service.2. Help your prospect solve a problem. Forget positioning pieces and other pomp and circumstance. Give your offer value. For someone having tax problems, offering a "free tax reduction kit" is more appealing and relevant than "a free brochure about the XYZ Accounting Firm." Try to solve particular problems.3. Stay focused on getting the lead. Don't get carried away with the creative aspects of designing a mail piece or ad. Keep...more
Video Interaction can Improve your Traffic and Increase your Sales Using the web is proving to be the way of the future for many businesses, with many jumping into the online forums, reviews and blogs. Most car dealerships are listing their stock online, because after all it makes sense; the majority of people search for their next car...more
1.Prepare Yourself To Excel not just to Sell. Use a checklist to prepare your mind, appearance, customer information, company and product information and the selling environment, so you can be at your best on every call.2.Manage Your Sales Reputation.Determine today how you want to be thought of tomorrow. Specify the reputation you want, and then...more
Boost Sales With Draft Beer Restaurant owners who offer a selection of beer without any draft beer are losing out. Draft beer sales in restaurants are often equal to or greater than bottle sales when a choice of both is available. What makes draft beer so appealing to people? It can be theorized that it not only has to do with taste, but with aesthetics as well. With so many choices of beer available, more and more people are being choosy about not only the kinds of beers they drink, but how they drink it as well. Glassware has come out in hundreds of shapes and sizes to encompass that perfect beer for the thirsty consumer. Large glasses, ornate glasses, promotional offers, and colorful signs and decorum make a big difference when it comes to sales. We have truly become a society of brand name conscious consumers and this is no exception in the beer market. It makes a lot of sense when there are so many different types of beers. Some of them will taste completely different from another and yet they are still called the same thing. When a customer walks into a bar and orders a beer, a lot of times the first thing they see are the beer tap handles displaying the kinds of beer...more
The Sales Pitch I think of myself as pretty savvy when it comes to my business and the industry that I'm in. I also employ several individuals who are extremely intelligent and experts in areas where I may be weak. I have always tried to make...more
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Who is selling your company's merchandise or services? Do they need the talents to truly define and harvest the market or are they order takers, hoping the merchandise or service will sell itself?Most little to medium enterprises (SME)don't have the...more
Imagine this situation. You're competing against two alternative firms for the identical piece of business. One firm is that the 900-pound guerrilla in your market and the opposite may be a competitor of regarding the same size. You've got the...more
Most savvy Internet marketers didn't need YouTube orthe duvet of Time magazine to inform them video is that thenext big thing. Most web marketers were already usingand making the most of online videos long before Time anddifferent pundits declared...more
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