As with any new media, there are varying adoption rates for social media. Many top executives don't have the time to attend to it, and aren't sure what's in it for them, and aren't sure how it will improve their sales. How can social media effectively enhance sale efforts?Notes from a conversation with John Lima, CEO, Coffee Bean Technology: It's important to remember that business is about people, and people are increasingly using social media...more
The off season is a great time to buy a home in the Newport Beach community. Most homes move in the spring and summer with interest and listings drying up during the colder months. However, the savvy real estate investor should not take this as a sign that there is nothing of value in such an environment. You can actually find the best deals you'll ever get on real estate during the times that are least expected. Take into account the poor real...more
In a competitive business environment, generating quality leads and managing demand generation campaigns can be complex and demanding. With a good lead scoring strategy, marketing and sales teams can synchronize and optimize the lead management process. Lead Scoring is the process of assigning a quantitative qualification to prospects on the basis of their behavior and potential of making a purchase in a given time. It is basically the process of separating qualified, sales ready leads in an automated fashion into two parts their behavior and their demographics.According to analysts, a small increase in lead quality can result in a huge increase in sales productivity. With effective lead scoring, sales reps can concentrate on the high-quality leads and not waste time on leads that are not ready. Therefore better lead scoring will result in higher close rate which means an increase in sales.When setting up a lead process it is important to keep it simple, by asking for a name, company, email address, and phone number. Asking for too much detail on first contact usually results in lower form completion rates. Alternatively, it is a better idea to use the additional prospect touches...more
If you really are a salesperson you are going to have come across the situation in which you've called a significant client who then informs you that he is purchasing from 1 of the competitors. Furthermore, she does not wish to alter suppliers. How must the skilled sales professional respond to this difficulty? There is in fact a five step tactic...more
Competition is going tough on online business so at that time we need to alert about new ways of marketing over an internet and create a great strategy that is powerful enough to boost your sale over an internet without paying extra cost in it.There are some strategies that are simple and powerful enough to standout from competition.Strategy 1:...more
Throughout the past several years, many consumers have purchased timeshares. This is no secret because, this influx of timeshare property buyers has helped many timeshare developers make a name for themselves in the industry through exponential growth. However, is this influx of timeshare buyers due to broken rules on the timeshare property salesman's behalf? This was a question that was asked a few years ago due to the overwhelming amount of consumers who are upset with their timeshare propertys. With low customer satisfaction rates, it didn't make sense that these companies were growing at such an incredible rate. So, a few scholars got together and started performing studies. The studies were to see what was making consumers so unhappy about their timeshare propertys. What these studies found was astonishing. The outstanding growth displayed by many timeshare developers was found to be because of aggressive and forceful sales tactics. This means that these studies found that millions of timeshare property owners may have been victimized by timeshare property developers and salesman. There were a few findings that were shocking:The first shocking thing that these studies pointed...more
Companies that are involved in the world of information technology understand that this is a very competitive environment. They are not the only ones that are selling IT support services in the market. These days, new customers can be very hard to...more
Whether youre in a global organization or a small business, marketing and sales departments are often on different planets. What can you do to boost salesand boost communication?Over and over I talk with marketing and sales leaders. Consistently they...more
A wide selection of america economy on top of that marketplace is this point determined by Chinese imported products coupled with spent money. Therefor The united states stock options can collapse forcefully- merely in a very event, because it is...more
Planning a kick-off event or sales meeting? If you want to really engage your sales personnel, provide whiteboard selling skills and watch energy soar.More and more sales departments are turning to whiteboard presenting and selling. Why? It works....more
Online auction site eBay announced recently that it is rolling out a new feature across the site a virtual shopping basket. The basket will allow shoppers to add products to a list and then when they are finished browsing, enable them to compare the...more
There are, as you may have heard, 13 human motivators, or hot buttons that inevitably drive sales.Employ any one, or two of them, in your marketing campaigns, with a deft and artistic touch, and youll easily deliver your customers to the precipice...more