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Analysis: Promotions Make Big Impact on Abandoned Shopping Carts Analyzing abandoned shopping cart data from one of our customers last week made me sit up and take notice: Optimizations to their remarketing campaign and the introduction of a promotional discount for the first time caused their recovery rate to jump from 18% to 46%.Wow. Clearly promotions can make a big impact.There's lots of academic research which shows that while...more
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Top Reasons Why People Leave a Website In the web design and development, exceptional design can only get you too far. There are a number of factors that need to be considered when it comes to equipping a website for success. There are time websites enjoy unusually high traffic but no sales conversion or vice versa. Most times...more
6 Ways to Make Your Website Copy Standout Ok, first of all, I'm going to make a big assumption that you already know the importance of having a good website with great copy. If not, then I'm going to tell you in the briefest possible manner, that in any sort of business, your website is often the first point of contact your customer has with your business. As perception is often reality, a cheap and unprofessional website can equate to a negative perception of your business.Your website is the central information hub for your business and having clear and concise copy that communicates the right things is a necessity.Here are a few ways to improve your website copy:1) Grab attention with a good headlineAlthough the whole look and feel of your website is extremely important, a good headline commands attention. The estimated average viewing time your customer spends on your website is around 3 to 8 seconds. It is important that you command their attention immediately with an engaging headline.2) Avoid chunks of texts Let's face it, most of us out there are very busy people who don't have time to sit and read through large chunks of text on a website. Your website...more
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Best Practice Shopping Website Design A general discussion on interface design and usability within online shops.The key to great usability for an online shop is familiarity. People have been buying goods online for years now, they...more
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Promotional Banners Will Probably Be Immediately Witnessed Promotional banners are one particular from the most reliale strategies to develop an impressive statement for the compact organization. Irrespective with the reality, no...more
Virtuoso Website Builder and Support: A Story of Exploration and Technology Resource Planning and Good ManagementThe "Heroic Era of Antarctic Exploration"On December 14, 1911 Roald Amundsen and his team became the first people to reach...more