sticky Website: Make Your Visitor Stay Longer On Your Page
Once you have invested time, money and energy into developing your small business website
, you are now excited to welcome visitors and let them skim on your website. You might have worked on strategies to attract traffic on your website, but do you know how to make them stay longer on your web page? Or make them return frequently onto your website? Here are few tips which can work that out for you:
Content
Capture the visitors attention with an interesting and unique content. If the content on your website intrigues the visitors interest, they are more likely to stay on your web page and explore more about your small business website.
For making your visitor return often to your website you need to make regular updates. You can provide links from your homepage to the latest information, or can even offer email updates. Something new is always welcomed by the web browsers.
Make sure that the users who discover your site are interested in your content by targeting right keywords and optimizing it well.
Design
A professional Website Design builds confidence in your product and services, which will persuade people to trust your websites content and make them spend their time in browsing your website.
Systematize your content in a manner which is easy to browse. Present a natural path for your visitors which makes it very convenient for them to move on and explore new pages.
Try to avoid designs and flash intro which makes your website slow and take too long to load. Your visitors have a short span of attention so you need to capture their notice in just few seconds.
Interactivity
The web is heading towards a more social world; therefore visitors like those websites that have some interactive element in it. Having polls or surveys or even comments on your site makes the visitor engaged and encourages him to share his valuable feedback on the same.
You can even have internal liking on your website so that the user is able to discover new parts of your website. Try to ignore outbound links to your homepage- this can direct your visitor even before they get chance to see your website, you can have them open in the new tab so that your website stays open meanwhile.
Following these basic principles will enable your visitor to stick around longer on your website and even make them return frequently so that you get a better conversion rate and high traffic on your website.