the regional market opportunities of Nike brand

the regional market opportunities of Nike brand

Nike announced the 6 regional markets in the world of brand growth plan, which includes developed areas through the expansion of markets (such as North America, Western Europe and Japan) to achieve the share of the increase in the number of nike air max 90 units, the goal is fiscal year 2015 annual revenues weekend increase of 30-35 billion dollars more. In addition, Nike plans to actively invest in the development of regional markets (such as Greater China, Central and Eastern Europe and emerging markets), the target to achieve low double-digit growth and the same in the end of fiscal year 2015, an increase of 30-35 billion dollars more annual income.

Extreme Sports (Action Sprots) - by Nike 6.0 Nike SB series and series composition, the Nike brand is the fastest growing series. 2015, its commercial value is now $ 390,000,000 will be double.Basketball (Basketball) - Jordan Brand with the strength and good Sino-US market development opportunities, Nike basketball revenues now nearly 1.7 billion.

Soccer (Football) - Soccer Nike brand revenue of approximately 1.7 billion, the company currently is working to launch Nike football World Cup for the largest program to date, including new shoes, and Nike soccer team products .

Running (Running) - income of nearly 2.1 billion, Nike's initial product line will continue to lead the innovation revolution, including the fly line (Flywire) technology, Nike all-around footwear cushioning technology, and technology. Nikeplus.com jogging is the world's largest club, with nearly 300 million the amount of registered members. In addition, Lunar Glide will continue to expand opportunities for the development of nike air max 2009 products.

Sports culture (Sportswear) - income of nearly 4.9 billion U.S. dollars, this series is Nike's largest product category. Sportswear products will continue to use a series of new concepts, such as the six sports categories, such as the Air Force 1 and the licensed products. (Air Force 1 series debut, sales have reached 1,500 million pairs.)

Women's Training (Women's Training) - This series of sales of approximately $ 740,000,000, and among the United States, the first female sports training apparel, the top five European markets. A new generation of Nike Free shoes (designed to enhance physical fitness, through the activation of the core so as to maintain good health) will be the strongest ever clothing company, to jointly promote the development of products in this category.

Men's Training (Athetic Training) - Comprehensive training shoes from Nike began to appear, has been developed over 20 years ago. This air max 2009 business (estimated to be worth 14 billion U.S. dollars), will continue to interpret, such as Nike sports apparel and Trainer1 shoe range of innovative definition.

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