Bulk Sms Marketing - Is It All Hype?
SMS Messages have become our Daily Routine Activity in our life
. In the current Price Wars the mobile phones can now be afforded by any one and they have reached even to the lowest income group people. The usage of Sms has increased many folds thanks to the lowest SMS rates in the current scenario. Bulk Sms Marketing is the latest and the most successful marketing trend today. From The largest corporations to small business houses all prefer SMS Marketing to any other marketing modes today. The Main Reasons are Low Cost and that the message is conveyed directly to the target Customer. Today everyone knows the value of time and money. To Target the probable buyers or the people with whom you would like to have business with may become hectic sometimes. If you can incorporate Bulk SMS Marketing this task can become so much easier.
With Mobile Service Providers Increasing the rates of Sms at the time of Festivals like Diwali, New Year etc. People are forced to pay the additional rates at these times. These can be solved by using Bulk Sms. The Bulk Sms Providers allow to message as many people as you want and that too at lower rates. Now one can send the Greetings to all their near and dear ones at a fraction of cost that one would have to pay to service providers.
Bulk Sms are even used by Governments, Hospitals, Tour Operators, Organizations, Educational institutes, Financial Institutes etc for information broadcasts, Service Promotions, Updates, and Internal Communications etc.
The Bulk Sms Marketing is cheap and most efficient mode for marketing the products or services. With the help of target customer database the conversion ratio is very high since the customers will be able to have the information first hand and will be anxious to buy the products or services. Today Big Multinational Companies as well as Small Financial Institutions have been using Bulk SMS Marketing to send information about Sales, Offers, Stock Quotes, Buy Sell Tips etc. Thus irrespective of the size of the company any one can afford Bulk SMS. You can send Bulk SMS to People of certain age group, Sex, Locations, Income etc depending on the target you are trying to achieve.
Another Important Factor for rise in SMS marketing is the positive response from the Receivers too. People Find it much better than the cold tele-marketing calls which appear during any time of the day. Sms do not disturb the end client in any way. It stays in the inbox till the user reads it and if the user is not interested he may delete it. However if the information provided is useful he might store the Sms and use it any time when it is convenient to him. Small time retail shops / websites can directly offer discount coupons to the target customers who in turn can redeem it while shopping at their shops. This way the companies too can track overall effectiveness of the Bulk SMS Marketing
by: Mansi Gupta
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