Bulk Sms Service V/s Common Modes Of Marketing
Do you know what latest mode of marketing has captured the imagination of companies
, these days? Well, in todays times, where every company is looking to cut costs at every possible venue, Bulk SMS marketing has become the mantra of marketing experts. And why not! Bulk SMS are an extremely effective tool of marketing ones brand and services.
Even though, there are a number of other conventional marketing tools which are also used for marketing, but bulk SMS in India have a number of qualities which make it a preferred choice of the companies.
Price: The first and most important factor is price. As we all know, marketing in television, press or radio costs a fortune. Not only do you have to get your advertisement broadcast, but it costs thousands of dollars to get the advertisement created in the first place. Group SMS on the other hand, dont cost you much. You dont have to hire any professionals to create the advertisement and dont need to pay huge amounts to get it broadcast. Bulk SMS providers offer packages which allow you to send sms from pc at extremely affordable prices.
Target Audience: No other kind of marketing provides as much assurance of reaching the target audience. In TV and radio advertisements, there is not guarantee how many of your prospective customers will notice them. Web SMS on the other hand, land directly into the customers inbox and make sure that your messages are read. You can also limit your sending list to the people of a certain area or gender, to ensure more focused approach. This facility is not available in any other kind of mass media.
Time efficient: Bulk SMS reach to your customer instantly. Therefore, you can communicate any information to them as soon as you want. Any other kind of advertisements whether visual, audio or written, needs at least 24 hours to broadcast. Sending bulk SMS hardly takes few minutes. Therefore, you can reach your customers as and when you desire.
Better Branding: Group SMS provide the visual impact. Hence, these are more efficient in creating a brand name for your company. The customers dont generally pay attention to the brand names which they hear, but reading the brand creates a better impression on their memory.
Better Return on Investment: Most of the popular modes of marketing are so expensive that you have to put a lot of investment on it. In order to get any profit from them, you have to increase your sales considerably. Since, bulk sms are extremely cheap, they have a much better return on investment, i.e, you can make much more profit in through them.
Therefore, in many ways, bulk sms marketing is more beneficial than other modes. If you are on a tight budget and have crunch of time, bulk sms is the ideal choice for you.
by: Mansi Gupta
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