Business Gift
In today's business affairs, gifts play an important role
. According to statistics, business activities in the United States each year donated more than 100 million gift, the total amount of 40 billion U.S. dollars.
Business gifts, Americans called the special Advertisement , Is the advertising and promotion, brand communication, establish a corporate image of the most direct advertising. The right gift not only expresses the mind, perhaps they do not accept self-advertising, publicity or promotion effects to achieve, indeed, favored by many businesses. In general, business gift is divided into four categories: meeting gifts, public relations gifts, Promotional Gifts , And celebration gifts. Of this division, covering almost all the gifts of the purpose and form of business enterprise in the course of great benefit.
A "gift" traveled the world
Say we live in a "ceremony" of the environment, if you do not speak of "Manners" is simply hard to walk, was cast aside. Ask for help to be a gift, contact relations with a gift, "to dress" and "politeness costs nothing," which is an ancient Chinese proverb, it is still very useful today.
Research that Japanese products has been able to beat the U.S. market, the most secret weapon is the Japanese gifts. In other words, the Japanese is a small gift to open the U.S. market, a small gift in the business communication played a invaluable role.
Now commercial society, "profit" and "propriety" are linked, often "Lee", "gift" related to the first "gift" after "profit", the "gift" only "benefit" This has been the general rule of business communication. Reason is not difficult to understand in this context, the challenge is in operation, whether the effort you gifts home, can not be somewhere, and they can move people. This is the key to business gifts. Why is there
business gifts
Now, many large companies have specialized in computer storage, the company of some key relationships, relationship status of the characters, position to love, birthday, has been recorded, holidays, or the appropriate time, the total routine special gifts.
Why the company sent Business Gifts ? According to a survey, the most important reason is that the appreciation of others (61%), in the second reason is that through good wishes to develop business relationships (34%). Half of respondents in the Christmas gift giving, nearly a third for special occasions. More and more companies realize business gift giving is not only advertising but also an important aspect of interaction.
A lot of people think that gift is mainly thanks to the customers, so that the relationship has been further strengthened. Smart companies often after the customer purchases a regular basis, with clients to lunch or dinner, or in other activities after the gifts to customers. Advertising business gift can play a role, to thank the purpose, at the same time to consolidate and strengthen the company has good relations with customers. For promotional gifts, can promote the product Sell At the same time enhance the brand image, played the role of advertising.
Bring successful business gifts
Business activities of gift giving is itself a big business. Gift options convey the power, worldly knowledge and interest in such information. It can improve the company's image, but also can damage the company's image. Chairman of the Board from giving gifts to the advertisement to use the gift, the gift of choice, and such business is not complimentary picnic, U.S. companies spend annually on gifts between the cost of business as much as 4 billion U.S. dollars.
by: pretty
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