If you are just starting out in your new business and you decide that a website could
be a valuable addition to this business how do you go about getting one up and running? You have two basic options really. Do it yourself or employ an individual or company to do it for you. Which option you take depends upon your own confidence in acquiring the skills necessary and the amount of funds you can divert to hiring in a company. If you have sufficient funds then hire in a company as this will enable you to devout all your time to developing your core business. If you don't then you will have to do it yourself. So how do you go about it?
You will require no or little knowledge of HTML as you can purchase a whole package from a web hosting company which should include some form of website developing software and your domain name plus the hosting of your website. Give some thought to your domain name. It should be easy for people to type in and remember. Not too long, succinct and preferably no hyphens. So you have chosen your domain name and your hosting service now you must develop your site. Again give some thought to this. How many pages you are likely to produce, how many links you will need. What sort of information is going on each page. If you are completely new to this then I would suggest that using your site editor software you produce a first draft and publish it. You can always modify everything later as you go along. This will give you your first website which you can then submit to the search engines albeit not exactly what you want or one that is going to attract visitors.
Now you need to do quite a lot of research on the internet as to how to make your site visitor friendly and search engine friendly. Here you will discover the importance of good content, changing content, appropriate keywords, backward links, article writing and good copy on the website. Taking this information on board will enable you to restructure and rewrite your site over a period of time, probably many times. However all the time this learning process is going on your site is actually published on the Web so is likely to start being trawled by search engines and getting indexed even if it doesn't sky rocket through the rankings.