Do not try to do something radically different if you do not know enough about it
. Use the tried, tested and proven to make money rather than ways to reinvent the wheel and makes fun of your company. Overlap successful business models are the best protection against an early break. Getting into an online business, without consideration of your market is a terrible mistake. Measures are needed for your product or service on the market. Understanding the demographics of your audience. You can never create a product without knowing if there is a market for your products.