Creating An Image For Your Business Takes More Than Good Advertising

The most successful businesses realize you need more than an ample advertising budget to create loyalty and expand your business

. You can spend millions in putting ads in the best magazines and promotions on television in order to get customers to walk through your doors. Once inside, they forget the fancy advertising and concentrate on what your products does for them and how it compares to the others in the marketplace. Companies depend on repeat business and the way to accomplish this is to have a good product and establish a relationship with the client. You want the clients who use your product and aren't swayed to switch because there is a coupon in the newspaper. Companies want customers that are loyal.

Good advertising is only half the equation for a successful business formula. Companies need to make sure their products stand up to the advertising claims. Stores need to provide a pleasant atmosphere where people enjoy coming. The sales staff needs to understand the client is important and they need to do everything they can to make the client feel that way. Good products are their own testimonials. If the product lives up and exceeds the expectations, clients will continue to buy the products.

The premise that getting customers is the hardest part of a business plan is ill conceived. It's maintaining the client base, keeping them happy and let them be a proponent of drawing in new customers by boasting how pleased they are with the products and customer service they are getting when patronizing your company. Unhappy customers are more likely to tell anyone who is willing to listen that your company isn't living up to its declarations.

It can be helpful to have someone you know secretly shop your business when you are not around to give you a truthful impression of their shopping experience. Finding out from them how your store is running, organized, and how friendly and helpful your staff is can be the best way to really understand what customers are experiencing when they come through the door. Your store probably runs differently when you are not around and you need to know what a customer's impression is of their shopping experience when they enter your business. After all, customers see things from a different perspective.

Advertising is important, however, the overall shopping experience must be the number one consideration. Even if your company doesn't have a physical address and all business is conducted over the internet, customer service and quality products are essential in having your business thrive. Those items need to be established way before you spend any money on advertising.

by: Ann Christopher

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