Christmas is quickly approaching and it is traditionally a period for businesses as well as consumers to consider handing gifts
. Corporate Christmas gifts are an efficient method of displaying appreciation to staff and clients, providing critical recognition to employees while getting across your promotional message to customers both through your selection of gift along with your branding.
What you buy for your recipients can depend on a range of factors and with so much choice available, it can be hard to narrow down your options. So how do you go about choosing the right corporate Christmas gifts to meet your demands?
Clients
While an economic disaster or two may mean that you dont give promotional gifts to each and every customer in your database anymore, it is still crucial to recognise those customers who you do the most business with. Keeping customers on-side is vital even in the best of times, so showing them that you value their custom at Christmas should be seen as an important part of holding on to those clients who spend the most money with you.
Naturally you will need to have a promotional benefit to your gifts, so make them as applicable to you as they are to your customer. Involved in the automotive trade? Send your customers a vehicle related desk item. The key is buying something that they will appreciate and enjoy and that represents your corporate profile.
Be sure that your corporate details or corporate logo are branded on the item in order to gain maximum visibility for your company, and make the item practical or attractive so that its regularly viewed and your company details stand the very best chance of being observed.
Employees
Business Holiday Gifts for employees should be all about rewarding the efforts and the achievements of your employees throughout the year. These corporate gifts will demand less of a promotional edge and should instead be focussed on your recipient. It is ok to reference work through your gifts and this might even give them more of a personal touch, but dont make too much of an issue of the fact it was their employer who gave it to them, nobody likes a boasting gift giver!
All of your gifts should be nicely wrapped, mean something to both the gift giver and the recipient and make a great initial impression when opened. Your recipient has to know that their efforts and their custom are valued so your business gifts should be chosen with this in mind.