Why Dedicated Ip Address For Your Website
First of all, what is an IP address?
IP stands for "Internet Protocol", and an IP address is used to both identify and locate a host device that participates in activity on the Internet. It is stored as a binary number - using the digits 0 and 1 only, but can be presented in decimal numbers or alphanumeric form to make it accessible to humans.
Then, what is a dedicated IP? A dedicated IP is an IP address that corresponds to your site, and your site only. It is not shared by any other sites - even others that you may own yourself - and one site cannot have more than one IP address.
From the very first steps in your career as a webmaster, you will find that a dedicated IP is a major advantage. For example, it allows you to access your site even before your domain name has been mapped on to it. This lets you get to work on the site even before you are able to access it through the purchased domain name.
Once a site is set up, the webmaster's priority is to ensure that it gets maximum visibility on search engines. Having a dedicated IP can help in increasing search engine rankings, as IPs shared between two or more sites can lead search engines to believe that the sites have the same owner. With a dedicated IP for each site you own, you will be able to ensure that your search engine optimization efforts are not jeopardized.
Custom nameservers are only possible if you have one dedicated IP address for each custom nameserver. For people who are trying to sell web hosting, it is definitely an advantage to have their own nameservers instead of showing to their clients that they rely on someone else.
If you plan to host files on your site for anonymous FTP download, a dedicated IP is necessary. If the files are accessible only to people who register with a username and password, though, this step need not be taken.
For E-commerce, a dedicated IP is absolutely mandatory. Accepting credit cards allows online merchants to access a much wider range of clients than PayPal, Google Checkout or such online services alone. To accept credit cards, you need an SSL (Secure Sockets Layer) certification, which in turn requires a dedicated IP. Once SSL certification is obtained, your clients will be able to log in to the order page through an https:// URL.
Staying out of trouble is also much easier with a dedicated IP address. For search engines, it is much easier to blacklist an IP than to remove a slew of domains from the same troll or spammer from their lists. As a result, everyone who shares an IP with an online offender will find his site banned from or blacklisted by search engines - through no fault of his own.
Thus, the extra $1-4 that you spend every month on a dedicated IP can help you make changes to your site early on, optimize it for search engines, host files for FTP downloads, accept credit cards for online transactions, and escape the consequences of mistakes by other webmasters.
by: Gen Wright
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