05 Channels Of Highly Competitive Home Appliance Expansion Over Demand Growth - Appliances - Hc

This entry

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Home Appliances

Market

If the appliance brand in 2004 was the worst year of competition, then the appliance Beijing 2005 channel to make it bleak dispute. Because each manufacturer according to the plan, the rate of expansion this year, home appliance chain, the first time more than the market demand growth.

Knowingly

Speaking "knowingly" the word did not sound a little, then use "are aware of the angels fear to tread line" it! This dauntless spirit of the country the United States, Dazhong and Suning seem to have.

To date, medium and large has been in Beijing now has 48 stores, there are 21 U.S. States, Suning has 12, plus a full 99 with 81 stores, not including large supermarkets or shopping malls Shengxing inside appliance stores. These large and small stores located in Beijing's streets, if you need to buy appliances, they can say that no matter what position you are in the urban areas, basically within 20 minutes of cycling can be found in appliance stores.

But this number seems giant to three stores is not satisfied. Gome said in Beijing in 2005 will have 10 more stores opened, but there are preparations Yangqiao shop, Madian store will officially open in the Spring Festival, the North Pacific shops and Fangzhuang shop expansion is under way. Soon after, in the Century Golden Resources "super-concept store"?? States United States shopingmall also will usher in its first allocation of the guests.

Suning opened last year after less than 12 stores, this year's store opening program and also about 10. Suning's store now has covered an important position in the Beijing area and almost all the suburban counties surrounding. In other words, if another shop this year, Suning, then most of the 10 stores are in urban areas. After the Spring Festival, located in Zhongguancun's College Road, Suning will open stores. In time, this area of 5,000 square meters of shop will become the largest integrated appliance stores.

Sized development has been rapid, and it will not hand over the market will be in the hands of others. Do not you see, medium and large regions in the boutique OCA how hard? Medium and large also have heard vague information: In addition to the transformation of existing stores, will not slow down this year, covers an area of operations.

Also in Beijing, Shanghai Yongle has begun preparations for shop matters ... ...

100 stores filled with Beijing

It together, and to the end of this year, that really must be bad for more than 100 stores in Beijing this already crowded crowded endure endure international metropolis ... ... an industry expert, told reporters that if this each channel business (referring to the country the United States, Dazhong and Suning, etc.) do as they say, then the speed shop, shop's faster than the retail appliance industry demand growth rate. Therefore, it will be an uphill battle!

We are most concerned about is the lives of ordinary people, channel competition may be a good thing. But for manufacturers is a bit struggling. You think, if a store put a plasma as the display, then we should not open the first 100 samples sent ah! However, to compete for customers, channel Chamber of Commerce held down profits, of course, people may benefit. Some time ago, a famous Japanese brand LCD TV bosses in the conference lamented not meet China's home appliance market. Yes, we arrived very early era of shrinking profits, and will continue!

Do not asked me to buy home appliances

A household electrical appliances industry in Him or know a lot of people also, so many relatives and friends have come to Afghanistan to buy home appliances on him, hope can be cheaper by acquaintances. Start A Qian Zhao Shuren really the best to help them, but only after these two experiences Zhao Shuren tell them on the line. The first was to help a friend buy a 18,000 yuan of rear projection TVs, large and medium sized friend to the A modest purchase price, not really a penny earned?? Cheap 80. The second time was to help a friend from the States United States bought the 8 sets a single cold air conditioning, results than his friend can get the cheaper price of only 80, but a total of 80 cheaper! So, you can consult the A to buy electrical Qian, A Qian will tell you what the most appropriate combination of home appliances. As for the price Well ... ...

by:gaga

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