08 year appliance industry: in the long-suffering in the "unconstrained" - electric heater, juicer - HC Network Appliance Industry
Snow early to mid-year flood, earthquake, until the end of the financial tsunami
, 2008, destined to be a eventful. Faced with these major events, Dongguan appliance line also not immune to review 2008 road traveled home appliance industry in Dongguan, think of "ups and downs" is an appropriate summary: For promotional vacation policy adjustment, but encountered rainy days; milk powder incident makes chilling , but the fire of the squeezers Small appliances ; Rapid expansion was strong, the financial crisis has been forced to close his business shrink ... ... Today, we stand a new starting point in 2009, Dongguan appliance industry in turn set off the old familiar boom, boom I hope to leave more after these warm ... ... Marketing articles Adjustment was rainy the first day of holiday Holiday adjustments: raining First time this year to implement the new holiday policy, Labour Day Golden Week shrink, add the Dragon Boat Festival, Ching Ming Festival. Therefore, businesses in the Ching Ming Festival, Dragon Boat Festival on the pre-start sales, I hope stimulating consumption, but the incessant rain in Dongguan, did not show the expected peak sales business. Olympics Marketing: Sales mad by Beijing Olympics to allow appliance stores play early on the Olympic brand, fashion, electrical appliances launched the Olympic Games, Dongguan Suning , States United States View of Division and other launch Olympic, Olympic boost TV Mad increase sales. Dongguan each appliance store said, the Olympic Games the previous two months, the store color TV sales increase compared with last year more than 50%. Market segments: the Trend And in previous years, the first half of this year, home appliance store has been busy "making Day" campaign, but the effect was lackluster. To this end, appliance stores in a timely fashion marketing strategy, focus on market segments, precise marketing to specific groups. Fashion electrical appliances, such as Dongguan, while Suning into community outreach, to do service to residential households. November, Dongguan, China launched the U.S. member of the carnival. 's Comment: Holiday adjustment made to the appliance industry should be a good news, however, been washed down, the Dragon Boat Festival, Ching Ming Festival are not a good marketing gimmick. Maybe next year, home appliance stores can come up with better marketing strategies. Olympic card, appliance stores Daoshi played very good. Sending Fuwa, the calendar, set view contest are all able to attract consumers concerned about the Olympic Games. The segment should be household appliances where the trend of marketing. Development Posts Appliance giant expansion momentum continues States United States since the shopping industry: to break the routine July this year, Dongguan, China purchased U.S. spend 100 million yuan Guancheng flagship property, the property area of 8,000 square meters, Dongguan, China beat the United States will result in Guancheng flagship head office Dongguan, to build a country the United States in Shenzhen Property type stores the first division. Rental property home appliance chain development is the expansion of industry practices, in this country since the U.S. industry to create shopping Guancheng flagship store in Shenzhen, Dongguan and even were the first time. Fashion flagship store: Idea Update 20 fashion stores electrical Wang Chang to open stores on September 29. The shop is located in Chang'an landmark shopping district?? To Wang Plaza commercial center, to the king store up to nearly the total business area of 20,000 square meters. This is a stylish electric Chang opened a third in home appliance chain stores, the first flagship store. Fashion Concept Electric MALL first try to run the appliance stores. Suning to open four stores on : Continuous Expansion This year in April, Dongguan Shilong store Suning reloading, Humen Avenue stores, settled in Huang Jiang, Feng Gang Town. Su Ning Huangjiang South Road store is located in the middle, is Suning effort to build a regional center stores, as "National hundred villages and towns," one of the yellow river has a large number of high potential consumer groups. Fenggang is Suning stores in 12 stores in Dongguan, Suning Appliance has thus become the first home appliance stationed Fenggang chain.
08 year appliance industry: in the long-suffering in the "unconstrained" - electric heater, juicer - HC Network Appliance Industry
By: xiaohe7383g
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08 year appliance industry: in the long-suffering in the "unconstrained" - electric heater, juicer - HC Network Appliance Industry Seattle