10 Exciting Ways That Twitter Has Helped My Business
10 Exciting Ways That Twitter Has Helped My Business
More and more companies are using social media. And there is only one reason - because it works.
According to a recent article in Portland's Business Journal,
"Increasingly, businesses are using Twitter, Facebook and other online tools to build brand awareness, cultivate customer loyalty and sell products."
"Eighty-five percent of all U.S. consumers will read or view social content by the end of 2009, according to Forrester Research. Jupiter Research found that 46 percent of small-business decision makers use social media each month to make a purchasing decision."
I have to admit - I was on Facebook and LinkedIn, but I started out as a Twitter doubter. Twits and Tweets and Tweeps just all sounded so...well...stupid.
But, like a good little online marketer, I jumped in and set up an account (@WendyMaynard) since I figured I had better know how the heck to Tweet so I could explain it to my clients. This was probably back in January.
And Twitter is very weird when you first begin to use it. It really is. You just jump into this ongoing river of thoughts that have no seeming rhyme or reason. And then you try to figure out what to say...and when to say it...and who to say it to...
But I quickly learned how to join the Twitter party (that's what it reminds of most - a cocktail party with lots of smart people). And now I have over 3,600 followers and many new connections. Are you on Twitter already?
As you can see, I have become a Twitter believer...perhaps even a Twitter evangelist. Once you learn how to use it strategically, it is an amazing tool. And I think that every business can benefit from using social media for a variety of different purposes.
Many people begin with Twitter expecting to use it specifically as a tool to get new business. And, while that is one of the things that Twitter can do for you, I've discovered many other benefits of the tool. In fact, there have been a lot of things that have happened to me as a result of being on Twitter that I didn't expect.
So, I created a list of Surprising Ways that Twitter Has Helped My Business:
1) New Friendships: I've made some wonderful new friends on Twitter who are inspiring entrepreneurs and amazing bloggers. They have given me ideas and valuable support.
2) Relationships with Peers: I've been able to make connections with other owners of design firms and they have been very helpful with my insider questions.
3) Software Reviews: When working on a marketing campaign for a client, I often need a specific software or analysis tool. In response to my Tweets about this, I've gotten almost instantaneous feedback to questions about what works best online for specific purposes.
4) WordPress Plugin Recommendations: WordPress blogs have thousands of plugins that allow bloggers to perform almost any task imaginable. Both in adding functionality to the Kinesis Blog and setting up blogs for clients, I have been able to get recommendations from "Tweeps" on the perfect plugin for the job.
5) Help for Writer's Block: I've shot out a Tweet when struggling with a synonym for a word or phrase while writing marketing copy. Within minutes, I have a dozen different ways to say it better.
6) Unsolicited Testimonials: I've had a number of incredibly generous people give testimonials about me as a marketing strategist. I've cached these in my Twitter Favorites in case I want to refer a prospect to them.
7) Connections With People in The Same Industry as My Clients: I've made a number of Twitter connections with people who are in the same industry but a different geographical location as my clients. This has proved to be invaluable to learn more about their marketing tricks and techniques (Have I mentioned how generous people on Twitter tend to be?)
8) Connections With People Who Represent My Clients' Target Audience: I've also made some connections with people who are in the industries that my clients target. This has been downright amazing. It's like a Twitter focus group that I can run in seconds. I can ask these individuals questions about their preferences and bring this info back to my clients to help sharpen their marketing efforts.
9) Connections with People Looking for Speakers: I speak on social media and online marketing both live and via teleseminars. I have received several invitations as a direct result of being on Twitter - great exposure! I've also learned of several opportunities that I have submitted ideas to as a potential speaker.
10) Increased Traffic to My Blog: I have developed a loyal group of Twitter followers who are interested in what I have to say (thank you, Tweeps, for your support). I send out several Tweets when I have completed a blog post and I always see a spike in blog traffic from Twitter as a result. I also get insightful comments from these folks.
So now you have many new ways to use Twitter. Good luck and happy tweeting.
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