15 Questions That Every Organization Needs to Answer before Claiming to Be Green

15 Questions That Every Organization Needs to Answer before Claiming to Be Green

So... you claim to be a green company. Is that so? How? What makes you so green?

If you are going green and promoting that fact to your clients, why should your clients and prospects believe you?

Part of being a green company, or a green marketer, is to practice what you preach.

Internally, have you asked yourself the following questions:

Are you printed materials run double-sided on FSC or SFI Certifiedpaper?

Have you switched to recycled USB drives to give to clients instead of catalogs? Why not? These can be very inefficient and can be either preloaded with your marketing material - or burned on an as-needed basis.

Do you recycle? Are you recycling your old printed products, catalogs, flyers, etc.? Shredding old documents than using for packaging?

Reducing the driving of your employees? Have you enacted a car pool or car share program? Special parking places designated for flex cars, electric cars? Are you encouraging working from home one day a week?

Are your promotional products made of recycled material?

Do you have an end-of-life strategy for your "durable goods"--computers, equipment, vehicles, printers, etc.?

Do you work with vendors that have certification to their green claims?

Does your break room still have disposable cups, silverware and plates? Are you composting food scraps?

Have you changed your lighting to CFL light bulbs?

What are you doing to reduce energy consumption?

Are you getting third party certification or verification for your green claims?

Are all your products non-toxic? Do they contain "persistent, bioaccumulative and toxic (PBT) chemicals? (These would include BPA, mercury, phthalates, cadmium.) If so, why?

Are you reducing you own packaging to minimize its impact on the environment?

Are your corporate logo shirts made from recycled or renewable material, such as recycled or organic cotton, PET (soda bottles), hemp or bamboo?

Are you actively seeking out vendors that also adhere to strict green guidelines? The weakest link in your chain may be your favorite or largest vendor.

Let's all be more proactive in 2011 in backing up your claims of being an eco-friendly company.

Sure , it takes time and effort, and may cost you a bit more money. But how can you be a green marketer, if you are not green yourself?

Here's to a greener tomorrow, today.

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