2010, A New Solid Wood Floor Flooring Market Hot Venus
People are always new transaction Heart curiosity
, innovation is always attractive, also the case in the flooring industry. In the recent past, on the floor out of the market addition of a new term, namely "new Solid Wood Flooring . "The so-called" new wood "refers to the three-tier and multi-layer solid wood flooring, a concept first proposed by Power Dekor flooring to China. Although the" new wood "in China is still a relatively new concept, in fact, has long been in the U.S. and European markets mainstream, independent body with the traditional wood together, attached to the solid wood floor areas. but this concept is already, it attracted the floor in the industry hot.
Square: The new advantages over the traditional solid wood flooring wood wood new era
According to several insiders, the advantages of the new solid wood floor is clear, the floor has a huge potential market. Power Dekor Flooring Marketing Manager Wang Dong, due to our Timber Shortage of resources, most domestic brands to import wood flooring, solid wood floor will be less and less original material, and the new solid wood floor just solved the problem of resources. "The new enhanced the stability of solid wood flooring." Dong Wang said that the annual wood floor deformation around the crack as many problems caused by the new solid wood flooring solid wood flooring to heat the monomer solution that expands, inadequate drying cracking easily deformed.
The same time, Environmental protection Mature technology, many manufacturers to produce new wood to reach environmental levels E1 or E0 grade level. Liu, general manager of Kunming were wooden floors in the 56 years ago on the wood floor and solid wood flooring advantages and disadvantages are summarized. He said that the new wood flooring in the selection, cutting techniques, installation and after sales with the traditional solid wood floor are different. Deformation of solid wood flooring solid wood flooring is the new 6-20 times.
"New wood" unique advantage is also reflected in the color, style, the rich diversity of the manufacturing process. Living at home? Baroque total floor Yunnan Proxy Wu Xuelong introduce new solid wood floor is rich and expressive, in the following antique flooring, the grasping pattern, drawing, smoking, such as concave and convex surfaces gives a new approach to different forms of solid wood flooring, rich indoor Decoration . "The traditional wood, the teak material to make three styles pretty good, but the 'new wood' can be made into more than 10 kinds of flooring. The market need more forms, colors, styles, textures are required to have variety, satisfy the consumers. "Wuxue Long said the new diversity of wood is gradually being loved designers. King Sa
designers believe that the high cost of solid wood flooring, laminate flooring grades less impressive, many people began to select solid wood flooring, including some high-end customer account. In the installation, the traditional solid wood floor needs a professional technician, professional accessories, branded Wooden keel So you can choose the new solid wood flooring installed directly, without playing the keel, surface hardness, resistance to scratching ability. "Unit for the story is not too high, saving 23 cm of floor space. Single color solid wood flooring, laminate flooring style color variable coefficient is high, and also using precious wood surface, and therefore favored by consumers." Sa description, according to King, in his customer base, 30% choose Carpet , 30% choice of solid wood, solid wood flooring select 30%, and 10% opted to strengthen the floor, a variety of styles, a variety of new solid wood floor has been widely accepted.
Author interviewed in the investigation process of the consumer, there are many consumers that are more favorable impression of the new solid wood, in appropriate circumstances the price willing to try.
Industry, according to 2003-2008 statistical data analysis, the traditional pure solid wood flooring and solid wood to represent a three-layer multi-layer solid wood floor has shown a new trend of the shift. Past two years, more than 30% new wood to maintain high growth rates. Industry analysis, in 2009-2010, economic situation, caused by the new solid wood flooring category upgrade, or will be continue to promote Home improvement Floor consumption boom of the key driving force, the new wood has come.
Against: "new wood" in place of solid wood and other non-academic time is still needed
Recently released from the Industry and Commerce Administration quality monitoring results indicate that the current main problems in the floor for the wood flooring material name of the logo is not standardized. Recently, I visited Beijing, the major home stores and building material distribution center, solid wood flooring material was found not only the name of the identity problem, a lot of "floor concept" to consumers hard to clue.
by: himfr
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