2010 Air Conditioning Market Characteristics
2010 air-conditioning market is surging, energy-saving and environmental protection have become the main theme
.
Features one: market volume increased
2010 air-conditioning market's overall performance is good. Up to now the market capacity is 27.418 million units; the market retail sales reached 75.95 billion RMB. According to CMM market monitoring data shows that the market volume year-on-year up 34.1%, retail sales rose 29.2%.
In addition to this year June, the other months are showing year on year growth, in which October and November of 2009, January and April of 2010, year-on-year rose more than 50%, while in October 2009, the performance is most eye-catching, year-on-year up 68.8%.
In addition to policies and peak season adjust price this reason, the domestic air-conditioning company's raw material costs increase than the same period of last year. Another oil prices rise also led to transportation cost increased.
Features two: energy-efficient fixed-frequency air-conditioning's price rose
From February 2010, due to inefficient air-conditioning manufacturers to actively digest fixed-frequency air-conditioning inventory , air conditioning prices in downward trend, which the average price of cabinet down obviously, the amounted reached about 441 RMB; Air conditioning until June the average price began to rise.
With the progressive upgrading of consumer awareness, the former first level air conditioning gradually replace the second level air conditioning to become mainstream.
Features three: inverter air conditioner develop rapidly
Inverter air conditioner market share from 8% of 2008 increased to 26%, the market share increased 2.3 times. Inverter air conditioner in the first half of 2010 the growth rate slowing down, but frequency air-conditioning after upgraded, inverter air conditioner welcome a new opportunities for development.
Inverter air conditioner in the foreign penetration rate is very high. It is understood that inverter air conditioner penetration rate in Japan up to 97% , France 90%, Spain 45%, Italy 40%. Inverter air conditioner in China faces embarrassing situation.
2010 inverter air conditioner market competitive pattern full of variables, but the competition focus will continue on Midea, Gree, Haier and Hisense.
Features four: fluorine-free inverter air conditioner will become the main character
With the demise of inefficient air conditioning, which bring new issues for the future development of air conditioning. High-quality fluorine-free inverter air conditioner will become weapon for the victory.
Although the fixed-frequency air-conditioning is still the mainstream, but inverter air conditioner with energy-saving and comfortable and so on features are bound to become the future mainstream. Inverter air conditioner energy saving advantages is obviously. While the application of new fluorine-free inverter air conditioner promotion will also inject new vitality into the market.
We believe that in the near future, inverter air conditioner will replace the fixed frequency inverter air conditioner to become the market mainstream, inverter air conditioner future will be better.
by: Amanda Xia
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