We thought we would get in early and predict the coming trends for SEO in 2011.
1. Increased focus on local search (Google places)
Google has removed the use of external reviews of local search, but in the next year companies will be able to their own certificates from their website appear on the list of places with pictures. This indicates that Google intends to make pictures of the places the cornerstone of the moving direction of research.
2. Various optimized for mobile search
In the same way that Google increase the value of sites quickly, and you will too so that they increase the value to the sites that are optimized for mobile browsing.
3. Increase in the value of a link "in the context"
There will be a better balance between the links of high quality and low, with a penalty for a large number of low-context / quality of links. It reinforces this expectation on the part of the face that everyone is saying that the only way to build links with sites that are in the same field as you.
4. The rise of Yahoo / Bing
There are a lot of cases where the results of Google became filled with the content on the first page that isn't relevant. It will take only a few of these for a user to start looking for something else. Yahoo / Bing will need to work on partnerships with some browsers and content providers to become a serious alternative, however, but they have all the ability to capture more of the search market.
5. Integration and social media
Media such as Twitter becomes more popular, and we expect to see Google integrate feeds from social networking sites to research and normal. We do not think it will affect the results in any way, or you will not be able to spam Twitter place to improve the normal search. But we do not believe that there will be some reference to the activity of social media within your list. May Facebook Page Twitter / become as good as your material in places of Google, who knows.
6. Website Speed
It is easy to see that Google will continue to make the web site speed an increasingly important factor in assessing the quality of the user experience.