3 Effective Advertising Methods For Local Businesses

A successful business relies on a steady stream of customers

. Advertising is a must to attract new customers and keep current ones interested. These 4 methods of advertising are excellent ways to draw in the customers who keep your business running.

Generations have enjoyed listening to radio as they go about their day. With radio advertising your ad about your product or service has the potential to reach millions of people. You can use words, sounds and scenarios to lead the listener by imagination to feel that he must have what you offer to make his life better. Since most people have preferred stations they routinely listen to they tend to build an unseen relationship with their favorite DJ or announcer. For example, a morning radio show often has a huge dedicated fan base listening while driving to work and preparing for their day. All of these fans are possible future customers. Since they already trust the DJ, his lead into your advertising is almost like hearing an old friend recommend your product. Another advantage is that radio is usually not very expensive. You may even get free airspace for your advertising by offering a product or service as a prize for one of the stations routine contests.

Custom made flags are a way to advertise your business both inside and outside. A colorful flag blowing around in the breeze grabs a person's attention. They will see it from the corner of their eye and take a second look to see what is on the flag because of simple human curiosity. You can use words like a company slogan, colors and even your logo. The size and uses of a customized flag vary. You can fly your flag advertisement on a regular flag pole or spread it across a building as a banner. You can ever hire a pilot to fly your flag in the air behind the plane. However, advertising does not always have to be grand. If you like the idea of smaller not so in your face kind of flags, attach them to small items, for example, pencils, and pass them out. By flying an advertising flag or banner at business events or conferences you spread the awareness factor; that is, people will come to know who you are just by seeing your flag.

Direct mail is a method of advertising that takes your ad directly to your potential customer. This is done by mailing your ad through the actual mail service to their home address. Another name for this to some is "junk mail" But your ad does not have to be junk mail as long as you research a target audience first. For example, you would not want to send an advertisement for baby items to groups who as a whole do not have children. To accomplish sending your advertising to the right target audience, purchase dedicated mailing lists put together by the companies that research demographics of an area. They will provide lists of people more likely to purchase your products. Direct mail can be anything created to encourage and convince a potential buyer. Sales letters, catalogs, coupons, etc are all examples of direct mail advertising.

by: Jordan McPelt

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