3 SEO Mistakes That Are Detrimental To Your Ranking Efforts

One aspect of SEO that many new marketers don't focus on is their on page optimization

. SEO is not only about building links but it's also about having various elements in place so that you are able to rank better than others. As an example, without knowing how to use your chosen keywords on your own site, you wouldn't be able to get ranked for them using backlinks or any other strategies.

In addition to using the right keyword density in your articles or posts, you should have the right title and heading tags. You have to be aware of a variety of details if you want your site's on page SEO to be effective. The point is, search engine optimization can only be effective when you have the right balance between your on page and off page factors. Good content and keywords by themselves aren't enough either, as you also need a certain number of relevant backlinks to your site.

So it's important to look at it both the ways and to understand the science behind SEO. Finally, SEO also requires an ability to try new ideas and change your approach when necessary. Since the search engines periodically change the rules and formulas, you also have to be open to trying new techniques to keep pace. By being among the first to test new strategies, you can stay on the cutting edge of SEO.

The title and description of your pages is very important for SEO purposes, and ignoring this is another mistake that is often made. When search engines list your site in their results, what you basically see is the title of that page along with the short description.

This is the first impression that your visitor will get even before hitting your website. You want to get as much accurate and compelling information as possible into the title and description. Don't underestimate this task, as this is where you have to make people think your site is worth visiting. You also have to keep up with the latest developments in the search engines, as they have gotten smarter and use different criteria from a few years ago when they look at sites. They no longer take the meta tags as important but depend more on the title and the content of the page.

Another common SEO mistake is having content on your site that isn't search engine friendly. Embed your target keywords in it and ensure that it is original and unique. Remember to update your content so the search engines will look more favorably on your site. Therefore, pay attention to how often you add content to make sure there's always something new.

Optimizing for search engines doesn't mean getting an advanced degree, but it does mean mastering the basics.

3 SEO Mistakes That Are Detrimental To Your Ranking Efforts

By: Dario Montes de Oca

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