3 SEO Mistakes That Will cut down Your Traffic

3 SEO Mistakes That Will cut down Your Traffic

SEO seems simple on the surface but there are many things that you may be unaware of. Even if you only learn the ins-and-outs of basic SEO, you will be far ahead of the majority of webmasters. Today, almost everybody does research online on products they are interested in. By ignoring search engine traffic you are missing out on thousands of prospects that you could sell to or build a list with. Getting good search engine ranking is equal to money in the bank. With SEO there are certain practices that you never want to apply to your site and we are going to tell you a few. SEO is about flowing with the search engine's algorithm so any "shortcut" and black hat methods will usually backfire after awhile.

The number one SEO mistake early marketers make is improper on-page SEO. This is a factor of your SEO strategy that cannot be ignored and one of the few that you have control over. On-page SEO is nothing more than the way you decide to structure your site and its content. The main components of on-site SEO are your heading tags, ALT tags, navigation, and file names. Including your main keywords in each element will make your site more search engine friendly. Don't skip over this part of SEO. These are very basic on-page SEO methods that will be implemented by your competing sites, so it's always good to stay ahead.

If you don't perform your keyword research correctly then your entire campaign will be worthless. If you don't research your keywords well enough and don't have a strong keyword list, it spoils your optimization efforts. Have fun trying to convert untargeted visitors; it is almost impossible to do. Apart from that, choosing keywords that people aren't searching for doesn't really make sense. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. Once you have found some high volume keywords you can start planning your site structure and themes. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.

A really big mistake that's sometimes made is not paying attention to the rules of search engines.

This is why you will always want to heed those guidelines so that your SEO methods are always in the search engine's favor. The search engines are constantly altering their rues so it's important to look them up as often as you can so that you never incur a penalty. A good example of this is Google as they alter their algorithm all the time, and that's why it's important to be familiar with those changes so that you can rank as high as possible. In conclusion, making your SEO methods into a success can involve putting several tactics to good use for your site to see real results. Don't fall for the promises made by 'blackhat' SEO tactics that say you'll see instant search engine results, especially since none of those techniques will benefit you in the long term. Focus on the more reliable Whitehat SEO methods that will bring you targeted traffic and improved search engine results for the long term and won't get you banned.

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