3 SEO Mistakes That Will rub out Your Traffic
3 SEO Mistakes That Will rub out Your Traffic
Many new marketers and webmasters are not really aware of how exactly SEO works. But the fact remains that no matter what niche your business is in, you will need SEO to get targeted traffic to your website. From looking for solutions to their problems to finding reviews on products, people turn to the internet as a shopping resource. There are millions of searches done per day so the higher your site ranks for a high volume keyword the more traffic you will receive. Getting good search engine ranking is equal to money in the bank. Instead of going over the best practices, we are going to inform you about the things to avoid at all costs. SEO is about flowing with the search engine's algorithm so any "shortcut" and black hat methods will usually backfire after awhile.
SEO takes time because you have to build a good reputation with the search engine. If you are patient then you have found an excellent method to work with. Of course, once you've done the initial work, the payoff is lots of traffic. Want to get ranked for high traffic keywords? I know that it doesn't sound fun but you need to focus must of your time on the fundamentals; keyword research, quality backlinks, quality content, and your site's navigational structure.
Internal linking is one of the most overlooked SEO strategies most people. Your site's internal linking is all in your hands and it is an additional factor that you have 100% control over. A good linking strategy makes your site easier to brows and the search engines love it and will give your site a higher ranking. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. This is an under applied SEO method that is proven to produce results. And these aren't short lived results. Look at Wikipedia; even though it has a lot of external links, it has smartly inter-linked all the articles, which obviously gives the site the link juice it needs.
Don't associate yourself with unethical SEO consultants. There has been a real proliferation of SEO companies offering their services as of late. Some of these companies are legit, but some use methods that don't consider ethics to go about SEO. Search engines are notorious for banning sites with no notice. Therefore, if you want to hire a person or company for their SEO abilities, work only with those people who are reputable and will update you often on the results. The more they reveal to you the better they'll be. Overall, the best SEO tactics are usually a combination of many different elements put together to create a strong, appealing site. Don't fall for the promises made by 'blackhat' SEO tactics that say you'll see instant search engine results, especially since none of those techniques will benefit you in the long term. Work with the more reliable Whitehat methods that can still offer the same results, but will last for the long term and continue bringing in targeted traffic for years to come.
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