3G Cellular Digital advertising Headrests For Taxis

Everyone is chatting about the new buzz in digital advertising

, this being taxi cab digital signage. Now it is going mobile.

One core issue with taxi inside dynamic signage has been the renewing of media, the only choices on the market was to either have a normal advertising head rest that you could update using a USB drive or a very high-priced external wireless ads player wired to the headrest, this would be updated when all the taxis were back at the depot. Now this has proven to be the reason why this hardware has not boomed, but now there is a solution - a 3G headrest.

Now there is one option out there that offers a host of marketing options from displaying a route from your location to your destination with local advertising en-route in the headrest to downloading discount coupon codes to your mobile phone - read on to discover more.

3D Cab Advertising Head Rest.

The headrest comes in two sizes either a 7" or 8" monitor both have an interactive touch screen and the unit has an inbuilt speaker, as until that time the content player is built into the head rest.

All you need for the updates is a 3G flash drive that connects to the headrest and then you log in to the FTP computer to download original media over the 3G network, the update is completed in fewer than 30 minutes with speeds of 1-3 Mbps.

So when a driver knows he is on a lengthy solo jaunt to pick up a passenger they can update the content, for example if they are going to collect someone from the airport.

Bluetooth Vouchers to your cell phone!

Not only are they running on 3G, you can also send discount vouchers to your mobile phone - seems impossible? Not really with the technology at hand.

Here is the scenario, you are sat in the back of a taxi and being taken to your hotel, you are hungry and you have been travelling for 5 hours then you see an advert for a steak outlet. You tap the monitor to run the video here you see all the tempting cooking from the menu as well as starters to sweets and then on the next layer down you see an icon for "concession voucher", you pat the icon it then takes you to a third layer to "obtain the coupon" via Bluetooth, you then get your mobile phone out and connect to the device and once the blue bar is full no the download your mobile phone has a ticket on it, all you have to do know is tell the taxi driver to take you to the restaurant.

GPS locator with local advertisements.

Smart cab GPS navigation system now with a turn! This module in the head rest enables the fair to spot precisely where they are on the GPS route to their destination, the system then uses GPS to highlight advertisements along the route as well as rolling text.

On the toolbar at the bottom of the screen you touch the GPS icon which takes you to the next layer, this then takes you to a monitor that displays images and as video ads of your route, just touch and look at what is around you.

3G Cellular Digital advertising Headrests For Taxis

By: Graham Gallagher

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