4 Common SEO Mistakes and 4 Tips on How to Avoid Them

Sarch engine optimisation services agree that getting a good ranking for a site is often about what you don't do

. It's easy to take the wrong path when the way's not clear, and in SEO the rules change and technology advances so fast that it's very easy to find yourself lost.

The best way to get the best results for your site and avoid methods that are likely to be detrimental or even unethical is to get advice from a good team of SEO experts. Experienced SEO consultants are likely to have experience of all kinds of methods employed to rank well with search engines, and they'll be able to guide you in the right direction.

Search engine optimisation involves a lot of factors, and is a complex area of expertise. Having said that, there are some common mistakes that it's easy to recognise from the beginning. Read our four tips on common mistakes to avoid getting caught out!

1. Style over content. It might seem logical to assume that the better a site looks, the more likely it is to feature on results pages when users conduct a query. It may be a bitter pill to swallow, but that just isn't the case. A site can be designed to look perfect and still feature very bad search engine optimisation. In fact, a lot of the software used to make sites pretty is counter-productive from an SEO perspective. Flash is a good example of this. It might make your site look modern and appeal to users, but any content in Flash is likely to remain unseen by the software sent to report back on your site. This is because the robots' sent by search engines don't read Flash well. They require text in order to be able to read. While advances are being made in this area, most professional SEO services advise on the need to feature text alongside, if not instead of Flash. The same goes for drop-down menus, JavaScript and frames. Links are particularly important. Double check that the robots can see them. If they can't, entire sections of your site could be unnoticed. Find a balance of style and content the search engines can read if you want to get onto results and reach people! Avoid overusing visually appealing features that get in the way of good SEO.

2. Pre-loading screens put people off. Many publishers make the mistake of featuring pages that inform the user that a page is loading and will be with them soon. While it might seem like a polite gesture and a good way of keeping something on the screen, all evidence points to these pages having a negative impact. If you don't want users to get bored and leave your site, be sure you've got a server that's loading your pages quickly. Avoid telling users what they already know. If they're waiting then they should know that a page is loading. Seeing the message can make them think they should expect an eternity.

3. Download a special player to view content? No, thanks. Most users are put off by the idea of having to download special software just to view something on your site. When faced with the yes or no choice of whether to download a new program, most users will click no and move on to another site. While this might be a pity if you have something you really want them to see, it's worth knowing because losing traffic is not what we're aiming to do.

4. Wasting opportunities to use keyword-rich links? Links within a site aid usability and are good SEO but it's surprising how many publishers don't take full advantage of this. Look at the links on your pages and ask yourself if you've got the necessary number of links back to the homepage, you should link back to it from every page on the site. Similarly, have you got a sitemap? You should. And are there links that simply instruct to click here'? If so, you're probably wasting valuable opportunities to enhance your site.

Other have gone before you and made mistakes that you can learn from. Professional SEO services will tell you that as far as optimisation's concerned, you need to be on your guard against mistakes at all times. Don't waste any opportunities to link well and feature keywords usefully. Always improve a site with search engine optimisation in mind!

4 Common SEO Mistakes and 4 Tips on How to Avoid Them

By: Arthor Greenwald

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