Telemarketing Promise For Latin America

The telemarketing sector holds a lot of promise for the Latin American countries

. Countries like Peru, Argentina, Brazil and Uruguay are coming up as probable destinations for setting up call centers. The Latin American countries are competing with other destinations like Sri Lanka as the third-tier telemarketing services providers to the world. The call center units in India and Philippines are flush with projects. The prices of getting work done in these countries have gradually gone up, primarily because of competition and inflation. The cost cuts are not really making sense for those business firms that have a shoe-string budget. They prefer to compromise on a bit of quality to get the work done by a less expensive telephone answering service.

The business firms with a shrinking budget, along with the larger fish in the pond, are turning to look at the Latin American markets with renewed interest. These countries were generally looked upon as areas where telemarketing could sell stuff. The manufacturing quality is not up to the mark and the ones with the money would obviously be willing to pay for products/services to the telemarketing services firms, offline or online. However, it is only recently that the telemarketing business has picked up interest in these countries. There is an influx of investors who are willing to spend money and do something about the region. They can expect the region to responds as call center services providers as they have been as receivers of those services.

The telemarketing sector looks promising in the Latin American countries for a variety of reasons. First, it's a completely new market for BPO. There is a whole spectrum of resources and talent waiting for the call centers to make use of them. The people of these regions would definitely be trained by the telemarketing company. The industry knows that it makes more sense to teach the tricks of the trade to fresh minds rather than hire badly trained call center agents and then make them unlearn the whole process. Second, the governments are open to any telemarketing business firm to come and invest in their country. Many of them are liable to tax exemptions and other perks and facilities. The key is to entice investors into pumping money for economic growth in the country. Third, the competition for the telemarketing company will be almost nil because the sector is new and anyone walking in now will enjoy the first-mover's advantage.

There are some call centers from countries like India and the Philippines who have outsourced their call center services to the Latin American countries. The idea is the same as how they got the telemarketing project themselves! That is cost cutting. Getting the telemarketing services done in these countries makes it more cost-effective than getting it done by their in-house agents. The BPO service sector is, therefore, divided into two tiers. The sub-letting of work has provided the telemarketing company with the option to cut down on costs and also make it possible for them to invest that money into expansion drives.

by: Ivana Lewis

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