4 Free Throws to Help Capture and Add Feedback to Your Chiropractic Marketing Game

4 Free Throws to Help Capture and Add Feedback to Your Chiropractic Marketing Game

Chiropractors should consider the use feedback as a chiropractic marketing tool for several reasons; but figuring out how to capture this information without putting patients on the spot is a challenge at times. The doctor or a staff member could just come out and ask the patients; which might cause that dreaded "awkward" moment if the patient feels like they are being forced to say something nice just because they were asked; that really isn't the kind of feedback you want to roll with.

In honor of March Madness here are my final 4 picks for capturing feedback;

Good for three points

Testimonials are a very common form of feedback; the best time to capture a testimonial from an active patient is typically when they begin to see and feel a difference in the way the feel. Often times a chiropractor have a member of his staff give the patient a testimonial form as a part of the final exam during a patient's therapy plan; this is usually prior to the patient progressing onto their maintenance phase. Some are written like a novel, others may be short and to the point. Regardless of the length, it's what the end result is; feedback for you to use to assist you with your chiropractic marketing. It's good practice to let the patient know that you might share their testimonial; therefore a signature as their acceptance of this is necessary. Something simple like "I am allowing Dr. Chiropractor to share my testimonial with others" and then have them sign it.

Alley-oops

Survey forms are an easy and great for anonymity. Some patients are just shy; they feel uncomfortable sharing their story through a testimonial. Remember the opinion boxes some business used in the past? The same concept applies here; just have simple forms or cards sitting around in your waiting area, exam rooms and front desk giving patients the freedom to share their opinion at their leisure. Have a secure collection box close to the door for them to deposit their feedback as they leave.

Up for the rebound

Postage paid comment cards tucked inside a thank you letter or reactivation letter is another chiropractic marketing tool to use. Along the same lines as the survey forms, these are cards that help you and your staff follow-up with a new patient or a patient who has fallen off of your radar. Keep it simple and to the point; these can be anonymous too. The patient can fill it out and drop it in the mail or add some incentive and offer a discount off of an ice pack or another product you might sell in your office; "fill out and bring in for 15% off of one product"

The Slam Dunk

Saving the best for lastreferrals; hands down without a doubt the best feedback anyone could ask for. To know that someone trusts you and your staff so much that they are willing to refer you to their family and friends. That says a lot about you and a chiropractor and your practice. Always have referral coupons available either at the front desk or ready to hand out; those are easy to stuff into a follow-up letter too.

POST COMMENT

A gaming necessity for all gamers Party Games That Work Well For Wine Tasting Events Future Trends In 3D Games The Tough Competition in Free Games Scratching the Competitive Itch with Games How to Fix Adobe PPD Files: Eastman KodakOnline Update and Fix Error Driving Games Alternative Means of Entertainment Restaurant City - The New Trending FaceBook Game, Is It That cool, Or People Are That Stupid? Promotional Flash Drives Questions For Couples Game - Questions For Couples To Get To Know Each Other Watch Milwaukee Bucks vs New York Knicks Games Online live streaming Watch Minnesota Timberwolves vs Oklahoma City Thunder NBA Game Live Telecast Watch Washington Capitals vs Montreal Canadiens Online Game Coverage