4 Reasons Colocation Has Become The Popular Choice For Growing Businesses

Colocation allows businesses to utilize an elite physical infrastructure

, while maintaining control of all hardware and software decisions. This allows them to share a state-of-the-art power infrastructure, HVAC systems, redundant architecture, and physical security systems with other businesses. By leasing the physical space, growing businesses benefit from leveraging an increased buying power to cut costs and eliminate the time it takes to design and construct a new data center of their own. Even with all of these benefits, it was not the most popular option until recently.

The big question is why are growing businesses and enterprises suddenly paying more attention to colocation, when they ignored these benefits in the past?

1. Growing Businesses Become More Geographically Distributed

As businesses expand, they become more geographically distributed. The expansion could be over several states or across the globe. The farther a business expands geographically, the less likely there is an optimal, central location for a data center. This allows them to broaden their search for IT solutions, which provides more colocation opportunities. Plus, growing businesses are more likely to change offices or buildings to support more staff. To eliminate the need for moving servers and IT equipment every time they relocate colocation allows them to keep all of their equipment in a static location. This also eliminates the risk of relocation-related downtime because the servers remain the colocation data center.

2. Growing Businesses Require Greater IT Infrastructure

Another reason colocation has become more popular is because businesses now realize the type of physical infrastructure required to maintain large quantities of servers. Traditional office buildings rarely meet the cooling and power requirements of housing heavy and dense hardware. Retrofitting the building solely for IT purposes is cost-prohibitive, which forces businesses to look elsewhere. Colocation provides them with an opportunity to maintain as much control as possible over their servers, while also benefiting from the physical infrastructure a purpose-built data center provides.

3. Colocation Eliminates the Need to Build New Facilities

A common problem found in growing businesses they eventually outgrow their internal data centers. Utilizing colocation is significantly more cost-effective than building a new internal data center from scratch. From a financial perspective, colocation is the clear choice. Colocation also allows growing businesses to consolidate multiple in-house data centers into a single point of access.

4. Remote Management Technology Has Improved

The final reason growing companies and enterprises have reconsidered colocation is because of new advances in remote management. It is easier than ever for an in-house IT staff to manage servers remotely. This has eliminated many of the previous concerns about moving servers so far away from the primary base of operations.

Colocation has always been a solid option for businesses, although it was often overlooked in previous decades. Today, more growing businesses are reconsidering their options and discovering colocation is exactly what they need. The business landscape has changed and is more geographically diverse than ever. With the advent of new, remote management technologies and improved data center designs, growing businesses are reaping the rewards of turning to colocation.

by: Robder

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