4 Ways Business Website Design Influences Lead Generation

Many companies start a partnership with business website design services when they

realize that they are receiving minimum to no leads from their original website creation. Normally, poorly generated leads or traffic to a website occur because the web design itself was never truly created with lead generation in mind. Most business websites are only built as a portal of information for the company's products and services; sort of like handing out a brochure to give a brief overview of your business. Even if your SEO strategies are top-notch, or you have spent a bundle of money on PPC advertising, if you do not initially create your website to generate leads for sales, your website will be incapable of doing so and you will be wasting valuable money and time. If your home page doesn't offer an attention grabbing "gizmo", or if your website design doesn't offer some type of interaction, then creating leads will be tough. You may need to reconsider the design of your website if your ultimate goal is to attract members, gain more visitors and of course make more money.

The primary strategies of building a website are the same:

Your website should inform visitors of your purpose, what you aim to do for them and what they can gain from being on your website in less than 10 seconds. This should be accomplished without the usage of a lot of text and or images.

A well put together tagline and logo in order to identify your company and what you do.

Content that will be relevant to your target market.

A few other things that you can do to your business website design to encourage lead generations are:

1. Make sure that your calls to action are clear.

Ways to promote call to action functions are to offer downloads, avenues to learn, ways to become a member etc. Try to make the offer unique to visitors. What you hope to gain is contact information such as an email address in order to attract potential clients.

2. Include benefit and feature statements.

Create a way to emphasize the needs of your customers and to highlight how your company has the solution to their problems by adding benefits/feature statements throughout your website. All of the content on your website should be created with a benefit in mind. Product and service descriptions should be relevant, primarily on the home page. A feature can be anything from informing visitors of your hours of operation- to how many experienced professionals are employed with your company. When adding the benefits along with the features include why the features are relevant to them, for example, if your company is available to assist 24/7(which would be a feature) the benefit statement could read something like, no matter what time of day you need assistance we will always be available to answer any questions or concerns.

3. Make your site easy to use.

Important web design additions such as your contact us page and social media buttons should be easy to locate on your site. Furthermore, when designing the navigation menu on your website, make sure to place the items with the highest priority first on the menu. Place the most relevant links, such as your products and services first.

4. Design your website for humans, not bots.

In 2012, more and more people are spending a considerable amount of time online searching for products and services. Never overpopulate your calls-to-actions, or flashy additions such as banners or links that prompt visitors to "click here". While the purpose of your website is to generate leads and attract more customers you don't want it to turn into a huge advertisement. It is imperative to find a web design that offers a balance and engages as well as encourages your potential customers to interact within the website.

by: Emil Isanov

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