4 Winning Tips to Building Dollar Store Sales for your Business

4 Winning Tips to Building Dollar Store Sales for your Business

Those seeking success with dollar stores are always on the lookout for new and different ways of building their dollar store sales. After all, in a world with ever-increasing costs, there is a need to build sales and profits just to keep up. And since success with dollar stores includes profitability, these savvy owners know they can never let up on their sales growth efforts. In this article I present 4 winning tips to help you build the dollar store sales for your business.

1) Increase new shopper traffic into your store.

In many ways the most expensive action will be bringing first time shoppers through the front door of your store. Actions such as advertising in newspapers or on radio or television all cost money. Many other choices such as creating and sending mailers also come with a price tag. Find the low cost option that works and then maintain an ongoing effort to always be adding to your shopper base with first time visitors.

2) Increase the time shoppers spend when visiting your store.

Once you have a shopper it is time to maximize their purchases. One way to achieve this result is to keep them happy and shopping for longer periods of time while in your store. After all, the longer someone is shopping, the greater the opportunity to make added dollar store sales. Creating a pleasing experience is required for this to happen. Play easy-listening music softly in the background; keep your store bright, clean and well organized. Always have full shelves with lots of the core items all shoppers need.

3) Increase the frequency of existing shopper visits.

With more traffic and longer times in the store the next step is to increase the frequency of shopper visits. If someone comes in once per month put actions in-place so they return once every other week. This provides twice the opportunity to make sales to that person. Do this by creating excitement about product arrivals. Add new, one-time products that will quickly sell out. Many shoppers will adopt the habit of trying to be first in-line to see what gems you've added this time. Schedule key product deliveries for the same day each week. Create anticipation and a schedule to promote more frequent visits.

4) Increase the size of the average dollar store sale.

Take specific action to increase the amount every person spends. Add new, in-demand products to the mix. Add bulk displays and end caps of the hottest selling items. Add signage to grab attention and make sales. Make it you mission to have the right product mix with the needed items always in-stock. Then watch as you achieve success with dollar stores!

To your success with dollar stores!

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