5 Advantages Of Using Google Adwords For Your Home Business Website

According to Wikipedia Google Adwords is: "Google's flagship advertising product and main source of revenue

. Google's total advertising revenues were USD$21 billion in 2008[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes."

Adwords is a great way to get started with your home business Internet marketing campaign online and offers the new business owner many advantages over using other forms of Internet advertising media. First of all Google Adwords gives you complete control over how your ads appear online and what key phrases you use relating to your home business. You create your own advertisements and choose keywords which are words or phrases related to your home business.

Secondly, when someone conducts a search using the Google search engine and uses one of your keywords or phrases your ad may appear on Google next to the search results. The beauty of this is these people will be potential customers who are already interested in what your offering because they are searching for information related to your home business. This means using Google Adwords is a great way to reach your targeted audience who may convert into paying customers.

Third, Adwords is an easy way to attract customers because they simply have to click on your ad when it appears on Google in order to learn more about you and your product or service and, hopefully, to make a purchase. An added bonus for someone just starting out with their home business and doesn't have a website Google will help create one for you for free.

Another benefit of using Google Adwords is what is termed "placement targeted advertisements." Using the AdWords control panel, advertisers can enter keywords, domain names, topics, and demographic targeting preferences, and Google places the ads on relevant sites within their content network. If domain names are targeted, Google also provides a list of related sites for placement. With placement targeting you can acquire higher visibility because it is possible for your ad to take up the entire ad block rather than being split up into two or more ads.

Finally, adwords distribution allows for maximum exposure because not only will your message be displayed on Google's network but you also have the option for your ad to be displayed on Google's partner networks as well. These partner networks also display ads in response to search engine queries and will give your home business exposure to many more potential customers.

As you can see Google Adwords offers the new home business owner a leg up when just starting out online and is a great addition to any Internet marketing campaign.

by: Bob Withers

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