5 Base Level SEO Features That Every New Website Build Should Have Included

There are some very important SEO features that are required when having a new website built but unfortunately

, not every web design company will incorporate these features into your new website for you as a matter of course.So what base level SEO features should you realistically expect to be included into your new website build? Below are five features that any web design company worth their salt should be including in any website package they offer, regardless as to whether or not the package they are offering is a budget one:1. All Meta tags should beat present and filled in. Meta description tags should be highly targeted to each individual page and not just contain the same generic description on every page throughout the website.2. In the same vein, all title tags should be correctly completed on a page by page basis with all of the important keywords stitched into the title tag naturally - not spammed by repeating those keywords over and over again.3. Every images Alt tag should be completed. This helps screen readers for the visually impaired understand what the images are about. The Alt tag will also be displayed in the event of the image failing to load.4. Another very important feature that must be included is the robots.txt file, which should always be present and correctly worded. This file informs all of the search engine robots that crawl the website which pages and folders they are permitted to index and which ones they are not.5. The canonical URL issue with the brand-new website needs to be addressed. This is the means by which to inform the search engines exactly what URL you want your website to be indexed under, as believe it or not, it is possible for your site to be indexed by the search engines under more than one URL - for example: yoursite.com, yoursite.com with the three W's prefix, yoursite.com/index.html etc. This can eventually water down your search rankings as your site can be seen as duplicate content. The canonical URL issue should be addressed by your webmaster to avoid these potential problems.ConclusionSo there it is. Five straight forward, base level SEO features that every website build should include, regardless as to whether or not the site has been built on a limited budget. Unfortunately, many of these features will be left out at the build stage, as many web design companies view them as an extra facility instead of the norm. Ask your web design company if your new site will have these features included in the price, if not, you may want to consider looking elsewhere for a company who would be more than happy to incorporate these important features.Hopefully this will help you get the SEO features you deserve for your new website.Good luck.

5 Base Level SEO Features That Every New Website Build Should Have Included

By: John King

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