5 Important Ingredients of Business Cards

5 Important Ingredients of Business Cards

Despite the innovations in technology and the growing popularity of online marketing, there is an ancient remnant of professional marketing that refuses to die: the business cards. Even when attending high-tech business events, you simply can't mingle around without your business card, and you won't go home without a pocket full of cards.

If you are a newbie in the business and the professional industry, it does help to start your networking activity with a good business card. As the cards serves as your presentation long after the meeting is over, you can easily create a strong bond with your potential clients or customers. Wherever you are, your handy business card will let you promote your business and your products or services.

The common mistake though of many people when it comes to designing their business card is too much information. Many people think that because the card will stay with their prospects for a long time, they might as well take advantage of the opportunity and stuff their card with every detail they can think of. If you do this, you are only making it easy for your prospects to toss your card in the trash.

So, what is really the important ingredients that your business card must have and why?

Business name. This is pretty obvious. People look for the name of the company when they want to do business. This is why it is important that your name is visibly stated in the card. It has to shout your name clearly and the name itself has to tell people what it is that you do. If your name doesn't reflect clearly what you do, you need to put a tagline underneath it. The tagline has to be short and descriptive of what you are offering.

Logo. As much as possible, you need to have a logo. The logo will serve as your statement in creating brand awareness. When people look at your card, the logo has to reflect the type of business that you have. The logo has to be designed distinctively so when people see it, they would easily recognize it and link it to your business. It is also best to put your logo in all other marketing materials that you will use to effectively create brand awareness.

Phone number. This is of utmost important in your card. Everybody has a phone these days, so don't forget to tell people the number to call in case they need your service. Keep in mind that if people have to search for your number just to contact you, they might give up and just go to your competitor who has his number printed legibly in his card.

Email address. This is of the same importance as your phone numbers. Because many people prefer to do business over email these days, it pays to create your own email and print it in your business card templates. As much as possible, avoid using the public emails such as Yahoo and Google mail. Hire a webmaster to create a corporate email for you. This will help give you a more professional and trustworthy image to your prospects.

Fax number. This may seem obsolete, but many people still use fax machines these days. It can help to include your fax number just in case someone needs to fax something to you.

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