5 Reasons To Use Social Media To Attract New Customers

It still amazes me to hear that some small businesses are not using social media to reach out to current and potential clients

. Unless you have been living in a cave for the last few years social media is here to stay. Facebook, Twitter, Linkedin, My Space, You Tube and just a few examples of where consumers are going to look for information and finding it. If your business is not there, you are losing money.

The following reasons may be elementary to those who are already capitalizing on social media to attract customers, but here are the basics as I see them.

1. FREE! Did you read that? FREE! Almost all forms of social media are free at least for the basics and that is why you need to take advantage of it. You can get your message to potentially thousands, no millions of people everyday and it doesnt cost you a cent.

2. EASY! If grade school kids can do it so can you. It doesnt take much to post something about your business or service. You can even cut and paste your way to success.

3. GREEN! Forget about all the ink and paper youre spending on flyers and postcards or the endless ads you have in newspapers and magazines. Social media allows you to really target the customers more likely to buy while being eco friendly.

4. VERSATILE! Depending on what you use you can upload your commercial to video, send it out as an audio on a podcast and include endless photos or descriptions. Remember every time you do this you are essentially sending out a link to your business website and service thus attracting and retaining customers.

5. FUN! Yes I said it, social media can be fun. If you are a huge business you probably have one of your underlings doing the work for you, but believe me they are probably having fun with it. While posting things about your business you are learning about what your competition is doing, you are learning about your customers and what they are talking about. To me its like watching a show, but one that I can participate in whenever I want to.

There are a lot more reasons to use social media of course, but these are the basics I use to educate my clients and friends. My recommendation is to get your niece or nephew to hang out with you on a Saturday afternoon and have them teach you how to set up your profiles and accounts and then start texting, tweeting and posting away to increase your income and success. You could always contact me as well, but I wont do it for a pizza and a video.

by: Robb Beltran

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