5 Reasons Your Business Correspondence Should Be On Personalized Stationery

When you first walked into your office this morning

, you probably weren't thinking much about personalized stationery for your business. That is totally understandable. Critical details are often easily overlooked. Even though it is one of those low profile parts of the business world, personalized stationery is still a very important part of a professional, modern business environment. If your business is lagging in the stationery department, here are a few ideas to keep in mind.

1. Stationery Creates an Important First Impression - Everyone states that making a good first impression is important and the right stationery does create a positive one. The following idea is so common that it is almost clich, first impressions are important. But when that first impression arrives in your mail, it's still necessary for it to be good. That is where personalized stationery comes in by making your first mail impression as positive as possible. Do not overlook the importance of first impressions to potential customer or client, regardless of the form in which it arrives. Personalized stationery is one of the only ways to create a strong and positive first impression through mailings or letters.

2. Stationery Enhances Professionalism - While we are still on the subject of impressions, stationery has the potential to either make or break your business image. It is seriously unprofessional to have generic business envelopes with hand-scrawled addresses. If you are trying to create a we are-a-downhome-horse-and-buggy-mom-and-pop kind of image, that is okay. However, personalized stationery is a must if you are wanting a more professional image.

3. Stationery Simplifies Office Procedures - Want to streamline administrative chores? Let it be so, using the simplicity of personalized stationery. Quick, easy, slick, and fast, personalized note cards, envelopes, letterheads, and business cards make things run like a well-oiled machine.

4. Stationery Improves Marketing Effectiveness - Everything that is sent out of your office, whether invoicing or advertising is actually a form of marketing. How is your marketing dollar doing? Stationery isn't simply a necessity of business procedures but it's actually a powerful marketing tool. Now, amp up your marketing potential with custom stationery.

5. Stationery Reduces Cost - You can actually save money by taking advantage of personalized stationery. After all, everything in a business should either make money or save money, right? With custom stationery, you can save money on correspondence by buying in bulk and avoiding incidental stationery purchases. Besides, no one can argue with the monetary upside of the benefits listed above.

Personalized stationery is definitely a business expense but it's an expense that makes great business sense.

by: Charlotte Jarman

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