5 Signs That You Need To Replace Your Trade Show Exhibits
Even the best trade show displays will eventually require replacement
. Your company knows that, and you probably planned for it when you made your last trade show exhibits purchase. How do you know when it's time to start shopping for new portable displays? Sometimes it's as simple as a broken part, but often it's a much more complex question.
Portable Displays Are Physically Broken
This is a clear indication that you need to at least have the trade show displays fixed by a professional company, if not replaced entirely. If there is any part of a booth that doesn't fit properly with the others, you shouldn't even use the unit temporarily - send it off to be examined and fixed immediately. If the price of fixing it is too high, replace it instead.
Trade Show Displays Don't Fit With Your Company Rebranding
It's common to see a company purchase new trade show exhibits when that company undergoes an extensive rebranding campaign. The original unit is typically attuned to the current marketing campaign, often right down to its most core design features. If your company is currently considering a rebranding effort, it might be wise to suspend all further purchases of convention equipment until you've made a clear choice of what marketing route you will choose. If not, you might end up replacing or substantially re-customizing your current unit in just a few months.
Trade Show Exhibits Aren't Modern
This is a difficult criteria to judge accurately because it relies so heavily on your perception, which is likely to be a bit biased, particularly if you helped design the unit. The best way to determine whether your unit is too old is to judge the reactions of people who haven't seen it before. If they're reacting positively and praising it, then you've got a timeless and classic design which you're still able to keep using. However, if people aren't attracted to it, or people seem to comment that it's not really up to the standards of other nearby booths, you might want to consider replacement.
You Can't Make Your Booth Fit The Mood Of The Convention
Over time, the atmosphere at conventions across the country has changed dramatically. Every booth needs to fit the atmosphere of its location at least somewhat, or it runs the risk of becoming irrelevant and failing to attract visitors. If you notice that the number of visitors to or conversions from your trade show exhibits seems to fall steadily over a period of a year and there are no other market trends to explain it, consider reexamining the booth itself. Your unit may well have become out of step with what the visitors are expecting from your convention circuit, and may require replacement.
You Need To Display A Different Type Of Product
This isn't always a sign that you need to replace, but it's one of the most under-recognized indications in the business. Many companies will try to retrofit their current trade show displays to highlight a new product, even to the extent of placing shelving on a booth that was never designed to handle it. Changing your booth is fine; in fact, it's a great idea. However, actually redoing the structure of portable displays is expensive and often has bad results. If you're looking to add something major, look at the possibility of just redoing the whole thing. It may be less expensive and will almost certainly yield better results in the end.
The Final Determination
Ultimately, the key to having the best portable displays is to always consider whether they really suit your needs. Take a good look at them before and after every convention, and ask yourself whether they're completely right for your company, your industry, and your particular circuit. If not, then they need to be modified or replaced, no matter how new they may be. If your eyes are open and you're paying attention to them, you'll always know when you need new ones.
by: Chris Harmen
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