5 Simple Steps to Take Advantage in a Downturn Economy by:Jane Morrison

Many businesses struggle in this economy that stresses about ways to stretch the dollar and gain customers to maintain business goals

. In the month that started with April Fools, it seems fitting to talk about ways to avoid the pranks of an economic recession. No matter what industry or business, the problems and issues facing business owners might seem insurmountable in any economy; however, there are ways to make the most of a downturned economy to help business flourish and grow.

If you are considering your business goals for the first time or seeking to gain a new outlook on your current business structure, think about these Five Simple Steps to Take Advantage in a Downturn Economy:

1. Build your Business Social NetworkIn the daily hustle and bustle of growing a business, contacts and networking often suffer from a lack of face time. The most important measures for building strong customer relationships and business growth, this is the perfect time to re-establish a connection with past contacts or take the time to build new contacts into your network. From online communities like LinkedIn to networking communities like Women Connections, adding social network to your business can bring heavy returns in connections and support.

2. Gain GuidanceWhether this is your time to discover your purpose or find a support network through Boost your Business Mastermind Coaching take advantage of your time to find the direction needed to amp your sales and gain perspective into your goals. As time passes, it is easy to lose direction and get off track with business goals. Finding a good support structure and examining your business strengths against your weaknesses will help you locate the next steps.

3. Evaluate Your Course of ActionEvery business has important things that they do not have time to complete due to day to day activities that are time consuming. From customer satisfaction surveys to email blasts about new products, these steps can function to both build your customer involvement in your company and find new ways to turn past customers into repeat customers.

4. Replan Your ApproachOnce you have taken the time to build a network of connections, find the guidance you need to discover your purpose, and examine what steps you are missing from your current business efforts, the next step is to replan your route to business success. With the constant change in communication, functionality, and availability of resources for businesses, it is possible to do more with less and to approach new markets with more niche products. By taking a good long look at the strategies you have been using over the last 12 months (maybe even longer!), you will be able to update your approach to you business with fresh ideas about reaching your customers and understanding their needs. Now, build a new plan using these ideas as a basis for approaching your customer base.

5. Execute Your PlanAfter restructuring your thinking, approach, and taking a long hard look at your course of action, you have a new plan of action. The last step is always the hardest: execution and responsibility. Here is where the groundwork of the first two steps really benefits business owners suffering in a downturned economy. Through connecting with networking groups and forming a support structure with dynamic events like Boost your Business Master Mind Coaching Group, you will have a readymade team of synergy waiting to give you feedback on ideas and input on direction with a wide net of experiences and points of view.

When the economy shifts as it has in the past year, business owners tend to feel powerless to control the outcome and overwhelmed by day-to-day decisions. By shifting perspectives and standing outside of the leadership role of running a business, it is both possible and probable to use the economic uncertainty to your business advantage with these 5 simple steps to taking advantage in a downturned economy.

About the author

Finally someone who helps women find their stride in business!

Jane Morrison teaches prosperity and business principals to professionals in business.. If you're looking for more self assuredness, sales techniques that work, strategies to work smarter and not harder, and are ready to start living your dreams, she's ready to turn your life around. Contact her at jane@smartsavvysuccess.com

For a free copy of Six Steps for Savvy Business Success, http://www.smartsavvysuccess.com/ecourse.htm

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