5 Steps To Sell Internet Business Effectively
When you plan to sell internet business, you have to make a campaign plan for this project
. The target should always be to get the best possible price, but not to set the price tag too high. By effective copies and the correct information you have a chance to raise the value a little bit, especially if you target to the newbie target group and the price is low.
1. Make Your Homeworks.
First you have to write down and to collect all the background information. Based on these you have to write a title for this project, because the title is here as important as in the article or web page. The title should include the promise, the benefit, which the buyer would get by buying this site, plus a keyword so that the search engines can find it.
The enthusiastic description makes the reader excited and can lead to an instant offer. The short history, the description, how the site works, what the deal would include, domains, copyrights, blog, opt in addresses etc. The figures concerning the past 12 months revenue, profit and trafic are useful.
It is important to let the bidder to see the site visitor figures based on the independent stats, like Google Analytics. Many website selling services have a service, where you can connect Analytics to the site, so that the bidder can see the stats. Use clipboard copies to let the bidder to get the numbers.
2. Research The Data From The Websites For Sale Sites.
When the owners sell internet business, it is difficult to set the price. Actually the price is, what the buyer is willing to pay for the site. Your figures are figures from the history, but the buyer should see better future for the site. Thus you could present some scenarios for the future, how a new owner could significantly raise the results. One way is to research the websites for sale lists and to make a comparison between your and the other sites.
3. Use Enough Time To Plan The Sales Copies.
When there is no way to calculate the price for the site, this opens some chances to the seller. The surfers, who visit the website for sale sites are interested to buy a site, if they meet an offer, which is excited and fits to their plans. But there are also many, who does not excatly know, what they want or they are profession flippers.
The sales copy is extremely important. It must be at the same time professional and enthusiastic. The job of the title is to stand out from the crowd of the other titles and to give an impression, that this site is something special.
4. Decide What Is Your Lowest Price.
Concerning the price setting an owner has to set 3 prices. The price with which he is willing to sell, the lowest bid and the price with which he wants to start the aution. If the site will be sold in a hidden way, then the final price is, what the highest bidder is willing to pay and what the seller is willing to accept.
5. The Offers Come Slowly.
It is important to follow the development of the bids and if nothing will happen, to test different titles and decsription copies.This is the same process as with the website tests. The owner can also promote the campaign by using social sites and bookmarks or to write an article about the offer and to distribute it to the Internet. Additionally the best website for sale sites have their own methods, like using the site picture etc.
The target of the campaign is to get the offer in front of the right audience, to present the facts in a sexy way and to get enough repetition for the campaign.
by: Juhani Tontti
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