5 Steps to Success in the Private Label Water Business
5 Steps to Success in the Private Label Water Business
The private label bottled drinking water is a growth industry with double digit growth and profit opportunities for the entrepreneur. But like most opportunities care must be taken to seek out and exploit the most profitable niche in the market.
A recent market study examined the growth and potential of the market for bottled water and concluded:
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"The bottled water industry grew about 10% in 2005, while carbonated soft drinks revenue is essentially flat," says Gary Hemphill, marketing director of BMC. "There are a couple of things driving the marketsure, people like to have a tap water substitution, but it's really driven by people's demands for a healthier alternative to the wide array of beverages on the market."
Private label water is the fastest growing segment of the overall bottled water market and its future growth is considered by many to be "explosive". .
Private label water combines the purity of refreshing drinking water with consumable advertising that is designed to an individual customer's specification. The water is popular and the branding message, if designed properly, serves to promote business.
Almost every company in the United States can benefit from private label water with a custom branding message. The opportunities are huge, the market is largely untapped and the private label product is viewed by customers as a cost effective, power way to promote a brand message.
The bottled water industry consists of a number of interrelated parts including research and development, manufacturing, marketing and sales. Much of the business model however, requires significant amounts of capital and has high barriers to entry for most entrepreneurs.
Nevertheless, with the advent of the internet and e-commerce, an aggressive sales focused entrepreneur can develop a substantial profitable private label business through affiliate programs .
What Are Affiliate Programs?
Affiliate programs are revenue sharing programs between an entrepreneur and a company that manufactures and sells a product or service. Affiliates are rewarded with referral payments for sending customers to the manufacturer's Web site. The process works as follows:
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The affiliate place links on its site to a particular manufacturer's Web site.
When a visitor clicks on the link and makes a purchase the affiliate earns a referral fee that is a percentage of the total sale.
The best manufacturer sites have automatic payment mechanisms and real time accounting.
But an efficient affiliate site requires planning and work. Many affiliates believe they will be able to just put up a Web site, establish some affiliate links and sit back and wait for streams of cash to start coming in. Care must be taken however to be truly successful. Consider the following:
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