5 Tested Online Business Opportunities For Better Earnings
All successful online business opportunities are well planned and executed
. As you may have noticed the online business marketing has better quality, than some years back. Also the big players have entered the arena. This means, that the strategic planning and executions have more important positions in the marketing plan.
This article shows, how and why the contents have great meaning to reach the targets. The contents of the sales funnel support each other and offer benefits to the visitor so, that finally he will do, what our call to action wants him to do.
1. Keep It Simple!
In the early days of the online business marketing, the templates looked really messy. The target seemed to be to fulfil the pages with texts, the more the better. Today the style has been changed and the leading websites look clean and high classic. What has also changed is, that the brand building has entered to the picture.
This all serves well the busy internet surfers, who does not have the time to study, what the page offers, if they cannot get it during the first impression. The surfers know, that the supply of information is endless. So the page must be able to stand out from the crowd in one second and to tell, what benefit the visitor can get. The simplicity is the key. We have to learn from the TV ads, which have to tell the benefit in an extremely short time.
2. Make It Easy!
You may remember the sites, which had so confusing loop surfing system, that the visitor forgot, where he started, what he was looking for and where he should go now. This does not work anymore. Today the easiness is the must. The site visitor is after a nice visit experience, an emotional benefit, which makes him or her to come back some day. Easiness and simplicity go hand in hand. A webmaster cannot think, that an enormous amount of text could supplement the easiness. The site just have to look the content from the visitor perspective.
3. Present The User Benefits.
The successful online business opportunities offer user benefits, not the site features. The visitor is not interested about 12 millimeter drills, but about 12 millimeter holes. Because the world is becoming more and more visual, the way how the benefit is presented is important. Here the brand building steps into the picture.
4. Ask The Contacts.
The fortune is still in the list. If the visitor has had a nice experience, but is not sure, whether he should buy the product, a webmaster has to take his email and name to be able to contact him later. This is important to get the needed repetition effect.
5. Segment The List.
The old customers or people, who gave their name and addresses are the most valuable future prospects. But they are not equal. This is the reason, why you have to segment them into the groups, which have the same needs concerning your products.
by: Juhani Tontti
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